Offline Marketing Manager | Scrabble
Posted on March 1, 2025
Job Description
1. Residential Outreach & Activation:
- Plan and execute offline campaigns in residential communities, societies, and local events.
- Organize eye health awareness camps and check-up drives to engage potential patients.
- Build relationships with community leaders, RWAs, and local influencers for brand visibility.
2. Referral Management:
- Develop and strengthen partnerships with local doctors, eye clinics, optical stores, and pharmacies.
- Establish a referral system to ensure a steady inflow of patients from external medical practitioners.
- Regularly engage with partners through meetings, promotional materials, and incentive programs.
3. Corporate Tie-ups & Institutional Engagement:
- Identify and establish partnerships with corporate hospitals and wellness programs.
- Negotiate agreements with companies for vision screening and eye care packages for employees.
- Coordinate on-site eye health check-ups and awareness sessions at corporate offices.