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Offline Marketing Manager | Scrabble

Posted on March 1, 2025

Job Description

1. Residential Outreach & Activation:

  • Plan and execute offline campaigns in residential communities, societies, and local events.
  • Organize eye health awareness camps and check-up drives to engage potential patients.
  • Build relationships with community leaders, RWAs, and local influencers for brand visibility.

2. Referral Management:

  • Develop and strengthen partnerships with local doctors, eye clinics, optical stores, and pharmacies.
  • Establish a referral system to ensure a steady inflow of patients from external medical practitioners.
  • Regularly engage with partners through meetings, promotional materials, and incentive programs.

3. Corporate Tie-ups & Institutional Engagement:

  • Identify and establish partnerships with corporate hospitals and wellness programs.
  • Negotiate agreements with companies for vision screening and eye care packages for employees.
  • Coordinate on-site eye health check-ups and awareness sessions at corporate offices.
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