Offline Marketing Manager | Scrabble
Posted on March 1, 2025
Job Description
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">1. Residential Outreach & Activation:</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Plan and execute offline campaigns in residential communities, societies, and local events.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Organize eye health awareness camps and check-up drives to engage potential patients.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Build relationships with community leaders, RWAs, and local influencers for brand visibility.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">2. Referral Management:</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Develop and strengthen partnerships with local doctors, eye clinics, optical stores, and pharmacies.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Establish a referral system to ensure a steady inflow of patients from external medical practitioners.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Regularly engage with partners through meetings, promotional materials, and incentive programs.</span></span></span></span></span></span></li>
</ul>
<p style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="font-family:Calibri,"sans-serif""><b><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">3. Corporate Tie-ups & Institutional Engagement:</span></span></b></span></span></span></p>
<ul>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Identify and establish partnerships with corporate hospitals and wellness programs.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Negotiate agreements with companies for vision screening and eye care packages for employees.</span></span></span></span></span></span></li>
<li style="margin-bottom:13px"><span style="font-size:11pt"><span style="line-height:normal"><span style="tab-stops:list .5in"><span style="font-family:Calibri,"sans-serif""><span style="font-size:12.0pt"><span style="font-family:"Times New Roman","serif"">Coordinate on-site eye health check-ups and awareness sessions at corporate offices.</span></span></span></span></span></span></li>
</ul>