Marketing Manager | Scrabble
Posted on May 10, 2024
Job Description
<div>Connect with Brands / Influencers / B2B Key stakeholders, Design Marketing Themes and Calendars, Manage complete P/L for Marketing Divisions</div>
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Roles and Responsibilities:</div>
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• Driving and handling end to end E-commerce Marketing for all Brands.<br />
• To drive D2C business from Brand.com through Digital Marketing (FB/IG/GDN/GSN etc.).<br />
• Complete ownership of all Marketing Spends of Ecommerce and hence, P&L ownership of Ecommerce channel.<br />
• Responsible for all contents & creatives across Ecom Marketplaces. Plan, curate and manage content to increase brand visibility across digital marketing platforms<br />
• Manage Amazon Performance Marketing end-to-end (Search Ads, Display Ads), promotional strategies, and actionable insights from weekly competition analysis.<br />
• Drive key business metrics (ACOS/ROAS, CTRs, Conversions etc.) on marketplaces.<br />
• Responsible for handling Performance Marketing Agencies & Creative Agencies.<br />
• Data Analytics on extensive data available - Performance Marketing Trends, Sales & offtake trends etc.<br />
• Build and maintain relationships with respective Marketing SPOCs at all marketplaces & internally, liaison with Marketing Managers of all the brands.</div>
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<div>Experience from Health/Wellness/D2C Industry would be an added advantage</div>