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Marketing Manager | Scrabble

Posted on May 10, 2024

Job Description

<div>Connect with Brands / Influencers / B2B Key stakeholders, Design Marketing Themes and Calendars, Manage complete P/L for Marketing Divisions</div> <div><br /> Roles and Responsibilities:</div> <div><br /> &bull; Driving and handling end to end E-commerce Marketing for all Brands.<br /> &bull; To drive D2C business from Brand.com through Digital Marketing (FB/IG/GDN/GSN etc.).<br /> &bull; Complete ownership of all Marketing Spends of Ecommerce and hence, P&amp;L ownership of Ecommerce channel.<br /> &bull; Responsible for all contents &amp; creatives across Ecom Marketplaces. Plan, curate and manage content to increase brand visibility across digital marketing platforms<br /> &bull; Manage Amazon Performance Marketing end-to-end (Search Ads, Display Ads), promotional strategies, and actionable insights from weekly competition analysis.<br /> &bull; Drive key business metrics (ACOS/ROAS, CTRs, Conversions etc.) on marketplaces.<br /> &bull; Responsible for handling Performance Marketing Agencies &amp; Creative Agencies.<br /> &bull; Data Analytics on extensive data available - Performance Marketing Trends, Sales &amp; offtake trends etc.<br /> &bull; Build and maintain relationships with respective Marketing SPOCs at all marketplaces &amp; internally, liaison with Marketing Managers of all the brands.</div> <div>&nbsp;</div> <div>Experience from Health/Wellness/D2C Industry would be an added advantage</div>
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