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| Key Outcomes |
| The goal is to provide a clear, realistic, and inspiring vision of what success looks like in the role. Follow this simple rule Be Specific: Quantify Outcomes: Whenever possible, attach numbers to outcomes. Align with strategic goals: Set timeframes: Attach deadlines or timeframes to each outcome Be realistic: On what outcomes can be achieved, given resources available, market conditions |
| 1: Build a USD 100M+ Revenue and a 5-10% CM across 20-30 brands in Home and associated categories in the next 3-4 years |
| 2: Early Adopters - Sign up 3 - 5 early adopters within 6 months of getting started, to co-build the service definition and stack. |
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3. PMF - Along with the CXO team, Build the right MVP which is consistent across the chosen market and customer set
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| 4: In the next 6-24 months, take up the online rights for around 10 brands, and scale them across multiple online marketplaces in the US, sustainably and predictably |
| 5: Identify adjacent markets/categories/business models for $100M to $1B journey [3-7 years] |
| OppDoor Entrepreneur DNA |
| Innovative Mindset The foundation of a successful startup is creating a service that addresses unmet needs in innovative ways. This requires an entrepreneur to think creatively and be open to exploring new ideas and solutions. For example, identifying a unique solution to a widespread problem, like improving efficiency in a traditional industry, demonstrates an innovative mindset . |
| Effective Team Formation - Recognizing that entrepreneurship is not a solo endeavor is crucial. - Ability to form a well-rounded CXO teams with complementary skills and shared vision. - Ability to find CXOs with complementary skills and the drive to pursue a shared goal. - Ability to hire A Players. Sources, selects, and sells A Players to join a company. |
| Execution Skills Execution involves turning an idea into a marketable service and deploying it successfully to the target market. Navigating the operational challenges of running a startup, from service development to marketing and sales. |
| Adaptability and Resilience The path of entrepreneurship is filled with uncertainty and setbacks. OppDoor Entrepreneurs need the resilience to face these challenges head-on and the adaptability to pivot when necessary, learning from failures and persistently moving forward towards their goals . |
| Great Storyteller For customers, recruiting, press, investors, partners and to build internal culture. Ability to define vision and communicate with the LoB Teams. |
| Disagreeableness Entrepreneurs have deep conviction in their ideas or understanding of a market cannot easily be talked out of their ideas |
| Market Understanding |
| - They should be able to understand the market they intend to enter fairly quickly. - Deep understanding of the B2B customer journey, expectations, and how technology can solve their problems or enhance their operations. - Segment the market effectively, identify the most promising segment (the "beachhead market"), and tailor their service to meet the specific needs. - Understand the different competitors and technology players which are solving the problems in various forms |
| Functional Competencies |
| The Competencies section of a hiring scorecard outlines the essential skills, behaviors, and attitudes necessary for a candidate to succeed in a role and achieve the key outcomes. Crafting this section with the right level of detail involves highlighting not just the technical skills required but also the soft skills that align with the company's culture and the role's specific challenges. Refer the competencies list in the tabs for reference. Start by selecting from the long list of Competencies from the OppDoor Entrepreneur and Functional Tabs. Then add specific competencies that are relevant to this position. |
| 1. Market Understanding and Segmentation - They should be able to understand the market they intend to enter fairly quickly. - Deep understanding of the B2B customer journey, expectations, and how technology can solve their problems or enhance their operations. - Segment the market effectively, identify the most promising segment (the "beachhead market"), and tailor their service to meet the specific needs. - Understand the different competitors and technology players which are solving the problems in various forms |
| 2: Customer Acquisition - Soft skill: Ability to understand customer psyche, read the room, and be street smart to identify the pain point and co-build - Ability to define and refine a sales process that effectively generates leads and converts them into paying customers. |
| 3: Change Management & Bias to Action - Agility in navigating and leading through change, whether due to technological advancements, market shifts, or internal restructuring - Strong Bias to Action and willingness to experiment, with a fail fast and learn fast approach |
| 4. Innovation Management - Facilitating a culture of continuous innovation in product and service development, ensuring the company remains at the forefront of technological advances - Be Up to speed to the technologies that drive the business and the ability to foresee technological trends, innovations, and their implications for the industry |
| Behavioural Competencies |
| - Honesty/integrity. Earns trust and maintains confidence. Does what is right, not just what is politically expedient. Speaks plainly and truthfully. |
| - Conviction. Moves quickly and takes a stand without being abrasive. |
| - High standards. Expects personal performance and team performance to be nothing short of the best. |
| - Proactivity. Acts without being told what to do. Brings new ideas to the company. |
| Search Criteria |
| Describe this persona to help others identify and find them. |
| They should have experience of leading a 100 Cr+ Tech enabled Business end-to-end. Either B2B or B2C |
| Must have prior experience 5+ of Leading B2B Customer Acquisition or having negotiation experience with customers/external stakeholders. |
| Must have seen a 0-1 and 1-10 journey either as an employee or as an entrepreneur. Ex-Entrepreneur is a plus |
| Exposure to the US market is good to have |
| Demonstrated capability of hiring and managing a team |