Content Lead

Company Overview

Kaynta Labs is a premium beauty company founded by senior Fast-Moving Consumer Goods (FMCG) leaders with over 50 years of combined experience across Hindustan Unilever, L’Oréal, Marico, and Nykaa. The company focuses on building a portfolio of high-performance skincare brands powered by breakthrough ingredient science specifically designed for the Indian skin phenotype. Their first brand, Miracles of Turmeric, utilizes patented 25X Curcumin technology to enhance curcumin bio-efficacy for topical use, integrating dermatological science with nature-derived innovation to deliver high-efficacy skincare.

Job Summary

The Content Lead will drive the execution of Miracles of Turmeric’s organic content strategy. This hands-on role is suitable for a strong copywriter who can effectively translate brand positioning into high-engagement social and video content. Collaborating closely with the Chief Creative Officer, the Content Lead will develop a structured content funnel aimed at enhancing organic reach, engagement, and brand affinity.

Responsibilities

• Content Creation & Copywriting:

  • Write scripts, hooks, captions, and post copy for various social media and video content.
  • Transform brand science and product benefits into engaging, consumer-friendly storytelling.
  • Adapt messaging across different formats, including reels, carousels, short videos, and product content.
  • Ensure clarity, accuracy, and consistency in brand voice across all copy outputs.

• Content Funnel Development & Execution:

  • Collaborate with the Chief Creative Officer and founders to establish the brand’s organic content funnel.
  • Implement content strategies at various stages, including awareness, education, and engagement.
  • Develop content that aligns with defined formats and platform priorities.
  • Monitor performance metrics and iterate on content for improved engagement.

• Format & Platform Adaptation:

  • Leverage platform-specific dynamics (Instagram, YouTube Shorts, etc.) in content creation.
  • Transform core brand narratives into repeatable, engaging content formats.
  • Identify hooks and storytelling strategies to enhance organic reach.

• Cross-Functional Collaboration:

  • Work closely with design and video teams to ensure efficient content execution.
  • Collaborate with influencer and marketing teams on content deployment strategies.
  • Align content initiatives with broader campaign and brand objectives.

Qualifications

• Experience:

  • 3–5 years in copywriting and digital content creation, ideally from a digital agency, advertising agency, or brand role.
  • Exposure to beauty, lifestyle, wellness, or direct-to-consumer (D2C) categories preferred but not required.

• Skills & Competencies:

  • Strong writing and storytelling abilities.
  • Social-first content instincts and familiarity with various platforms.
  • Capability to simplify complex science or product information into engaging copy.
  • Understanding of engagement drivers, hooks, and short-form content.
  • High ownership, discipline in execution, and adaptability to a fast-paced startup environment.

Preferred Skills

• Familiarity with analytics tools to evaluate content performance.
• Creative mindset for storytelling and brand building.

Experience

• Candidates should have 5–6 years of relevant experience, specifically in copywriting and digital content creation within the beauty or D2C sector.

Environment

• This role typically operates in a dynamic startup environment, requiring adaptability and collaboration across teams.

Salary

• The estimated salary range for this position is ₹18-20 lakhs per annum.

Growth Opportunities

• Opportunity for direct collaboration with founders and senior leadership offers high learning and growth exposure within brand building. Employees may also participate in employee stock ownership plans (ESOP) based on performance.

Benefits

• Opportunities for professional growth in a collaborative environment that combines science, creativity, and storytelling.