Lead – Performance Marketing (E-Commerce)
Company Overview
Not specified.
Job Summary
We are seeking a Lead – Performance Marketing to take charge of and scale our performance marketing efforts across all paid channels for our e-commerce business. This is a hands-on leadership role focused on executing full-funnel Direct-to-Consumer (D2C) and e-commerce growth strategies, encompassing acquisition through retention. The ideal candidate will be knowledgeable in key e-commerce metrics, including Return on Advertising Spend (ROAS), Customer Acquisition Cost (CAC), Average Order Value (AOV), contribution margin, and repeat purchase rates.
Responsibilities
- Own the performance marketing strategy and execution across all e-commerce channels, including Meta, Google (Search, Shopping/PMax, Display, YouTube), Amazon, and emerging paid platforms.
- Plan, launch, and optimize full-funnel marketing campaigns, such as prospecting, retargeting, catalog/dynamic product ads, and retention campaigns.
- Manage the performance marketing budget across channels, optimizing spend to maximize blended ROAS and Marketing Efficiency Ratio (MER) while safeguarding contribution margin.
- Collaborate with product and Conversion Rate Optimization (CRO) teams to enhance site and funnel-level conversion rates (CVR) and improve AOV.
- Execute always-on and peak-season campaigns, including sales events and new launches, while considering inventory-aware bidding and budget pacing.
- Build and maintain dashboards and reporting for e-commerce performance metrics (ROAS, CAC, AOV, CVR, MER, contribution margin, and repeat/Lifetime Value (LTV)) and present insights to leadership.
- Closely collaborate with catalog/merchandising, supply chain, creative, and analytics teams to align campaigns with inventory, margin, and promotional calendars.
- Optimize organic ranking and discoverability of products across marketplaces and site search by improving titles, keywords, listings, and ratings/reviews.
- Lead, mentor, and expand an in-house team of performance marketers by setting goals, reviewing work, and cultivating channel-specific expertise.
- Manage direct relationships with ad platform partners (Google, Meta, Amazon) to leverage beta features and receive account support.
- Monitor and adapt to changes in platform, attribution, and privacy (e.g., iOS/cookie deprecation) to refine strategy.
- Foster a strong culture of structured experimentation on creatives, audiences, bidding strategies, and promotions.
Qualifications
- 8–10 years of experience in performance marketing, predominantly in e-commerce/D2C, with at least 3–4 years managing multi-channel budgets at scale.
- Proven history of scaling paid campaigns on platforms such as Meta, Google Shopping/PMax, and Amazon or other marketplace advertising.
- Strong understanding of e-commerce unit economics — including ROAS, CAC, AOV, contribution margin, MER, repeat purchase rates, and LTV.
- Experience with significant monthly ad spend management, with accountability for achieving revenue, efficiency, and profitability targets.
- Hands-on experience with e-commerce analytics and tracking technologies (e.g., Google Analytics 4, Shopify/Magento analytics, Google Tag Manager, server-side tracking, Marketing Mix Modeling).
- Familiarity with e-commerce platforms (e.g., Shopify, Magento) and management of product feeds for Google and Meta.
- Knowledge of marketplace SEO and listing optimization strategies (e.g., Amazon A9, Flipkart search ranking) to enhance organic visibility.
- Experience handling critical sales events and seasonal demand with constrained inventory and margins.
- Demonstrated ability to lead and mentor an in-house team, managing stakeholders across various functions.
Preferred Skills
- Experience with marketplace advertising beyond Amazon, such as on platforms like Flipkart, Myntra, Meesho, or regional equivalents.
- Familiarity with creative testing frameworks and Conversion Rate Optimization (CRO) for product listing pages and checkout flows.
- Exposure to marketing mix modeling (MMM) or incrementality testing in a retail/e-commerce context.
- Experience with retention and lifecycle marketing channels (e.g., email, SMS, push) and their interaction with paid acquisition efforts.
Experience
- A minimum of 8–10 years in performance marketing, focusing on e-commerce and D2C campaigns, with substantial experience in budget management.
Environment
The typical work setting and location details are not provided. Please inquire about the work environment during the application process.
Salary
Salary details are not specified.
Growth Opportunities
Information regarding potential career advancement opportunities within the company is not specified.
Benefits
Details about offered benefits are not provided. Please check with the company for specific benefits associated with this role.
To apply, please share your resume along with a brief note on an e-commerce performance campaign you're proud of and the results it drove.
