Performance Marketing Manager

Company Overview

Not specified.

Job Summary

The Performance Marketing Manager will be responsible for managing end-to-end paid acquisition campaigns across platforms such as Google, Meta (Facebook & Instagram), and YouTube. The role involves planning budgets, executing and optimizing campaigns, analyzing performance metrics, and collaborating with cross-functional teams to drive growth and revenue. The candidate will play a key role in building brand awareness, demand generation, and ensuring efficient use of advertising spend to meet business objectives.

Responsibilities

• Own Google Ads campaigns including Brand Search, Non-Brand Search, Performance Max (PMax), and YouTube. Manage budgets, bidding strategies, keywords, negative keywords, and impression share.
• Manage Meta Ads campaigns by structuring campaigns, defining target audiences, testing creatives, and setting up conversions with CAPI (Conversions API) and event match quality.
• Oversee Google Merchant Center operations, ensuring feed health, product data quality, resolving disapprovals, and optimizing how product feeds support PMax and Shopping campaigns.
• Execute top-of-funnel campaigns across Meta and Google to build reach and search demand, connecting these efforts to performance campaigns for conversion.
• Plan monthly ad spend and targets by channel and product, tracking daily performance against set goals.
• Run paid media campaigns around product launches, including pre-launch buildup, initial week sales, and post-launch sustainment.
• Measure campaign effectiveness using metrics such as MER (Marketing Efficiency Ratio), ROAS (Return on Ad Spend), incrementality, attribution windows, and reconcile platform data with actual revenue.
• Collaborate with Operations to manage COD (Cash on Delivery) share and RTO (Return to Origin), adjusting targeting and messaging to optimize unit economics.
• Monitor competitors and marketplace bidding on brand terms to protect brand integrity and act against impersonation.
• Provide clear, data-backed briefs to creative and product teams for campaign and product development.
• Maintain clean, automated reporting through dashboards, ensuring consistent and accurate performance tracking.

Qualifications

• 3 to 5 years of experience managing paid media campaigns for a D2C or eCommerce brand in India, with significant monthly budgets.
• Hands-on experience with Google Ads and Meta Ads Manager, including campaign setup, optimization, and troubleshooting.
• Strong data skills, proficient in Google Sheets/Excel, and familiar with GA4, Shopify, Search Console, and data connectors like Windsor.ai or similar. SQL knowledge is a plus.
• Creative instinct with the ability to craft compelling angles and hooks, and brief both top-of-funnel and performance ads aligned with brand identity.
• Working knowledge of Google Merchant Center and product feed management.
• Understanding of Indian D2C market realities such as COD, RTO, marketplaces, festive sales, and revenue metrics (gross vs. net).
• Disciplined testing approach, understanding how bid and budget adjustments impact learning and campaign stability.
• Clear, concise communication skills, capable of explaining data insights and recommended actions briefly and effectively.

Preferred Skills

• Experience with fashion, footwear, or sneaker culture.
• Experience using YouTube as a top-of-funnel channel to generate search demand.
• Familiarity with WhatsApp and email lifecycle marketing, and how paid media and retention strategies complement each other.

Experience

• 3 to 5 years of relevant experience in paid media management for D2C or eCommerce brands, particularly within the Indian market.

Environment

• The role involves working in a fast-paced, dynamic environment, potentially hybrid or remote, with a focus on digital marketing and data-driven decision making. The candidate should be comfortable working independently and collaborating with cross-functional teams such as Growth, Revenue, Operations, Creative, and Product.

Salary

Not specified.

GrowthOpportunities

Not specified.

Benefits

Not specified.