Head of E-Commerce | Scrabble

Posted on April 7, 2025

Job Description

Key Responsibilities:

P&L Ownership & Strategic Planning

Own and manage the end-to-end e-commerce P&L — across D2C website and marketplaces.
Set and deliver on monthly/quarterly revenue goals, contribution margins, and AOV/ROAS benchmarks.
Collaborate closely with founders, marketing, supply chain, and finance teams on forecasting and planning.

Marketplace Management & Growth

Lead and scale performance across platforms like Amazon, Nykaa, Flipkart, etc.
Build strong relationships with category managers, negotiate terms, and drive visibility.
Optimize for organic growth, promotions, and channel-specific strategies.

Data-led Decision Making

Use data to track funnel metrics (traffic, conversions, repeat rate, CAC, etc.) and make strategic decisions.
Run channel-level experiments to improve retention, LTV, and order frequency.
Set up dashboards and automate reporting for team visibility and faster actions.

Team & Stakeholder Management

Manage and mentor a lean team of 2–4 people across operations, performance marketing, and content.
Collaborate with product, brand, and tech teams to ensure smooth execution of campaigns and launches.
Lead with ownership and clarity — you’re not just executing, you're building and scaling.

Brand-First Execution

Ensure all e-commerce touchpoints align with the brand voice and consumer promise.
Bring creativity to promotions, storytelling, and product launches — especially on D2C.
Constantly benchmark competitors and adjacent categories for inspiration and edge.

Who We’re Looking For:

5–8 years of experience in brand-side e-commerce roles.
Prior experience in scaling personal care / wellness / beauty / D2C brands.
Open to those who’ve also worked in electronics, wellness, or healthcare categories — as long as it's from within a brand, not an agency.
Proven experience in managing marketplaces, scaling D2C websites, and owning revenue goals.
Strong decision-making ability — you know when to zoom into the weeds and when to step back.
You’ve led small teams before and know how to get the best out of them.
High ownership, hustle, and bias for solving problems proactively.