<div>Craft and execute brand strategy</div> <div>Develop positioning, voice, and messaging that clearly communicate Hira&rsquo;s ethos &mdash;&ldquo;Scents are stories. What&rsquo;s yours?&rdquo; and values like &ldquo;Clean,&rdquo; &ldquo;Evocative,&rdquo; and &ldquo;Longstay&rdquo;</div> <div>Campaign &amp; Content Development Build marketing campaigns (launches, seasonal promotions) with engaging creative content (social posts, blog narratives, ad assets) that reflect the brand&#39;s emotional tone and aesthetic.</div> <div>Digital &amp; Social Media Leadership Oversee social media strategy to ensure brand coherence.</div> <div>Manage creative direction, content calendar, influencer collaborations, and campaign performance across platforms.</div> <div>Consumer Insights &amp; Market Strategy Monitor fragrance trends, competitor activity, and audience preferences.</div> <div>Use insights to refine positioning and recommend new product ideas or collections.</div> <div>Cross-Functional Collaboration Work with product development (scents &amp; design), digital teams (e-commerce, web), and external partners (photographers, influencers, PR) to execute cohesive brand activations.</div> <div>Performance Analytics &amp; Reporting Track KPIs like social engagement, campaign ROI, sales lift, brand awareness metrics. Present insights to stakeholders and optimize strategy accordingly.</div> <div>Brand Storytelling &amp; Community Building Maintain consistent brand narrative across all platforms, including packaging, site copy, social media, and customer communications, nurturing emotional connection with customers</div>