PR Asst. Manager - JD
As PR Asst. Manager you will execute public relations initiatives to enhance the
organization's image and build positive relationships with key stakeholders.
Objective
1. Media Presence: Generate media coverage for brand/organization visibility through
press releases, targeted media outlets and strategic media partnerships.
2. Build Positive Relationships: Build strong connections with stakeholders, customers,
and influencers for sustained brand advocacy.
3. Craft Compelling Content: Develop and distribute engaging content across various
platforms to convey key messages effectively.
4. Reputation Management: Proactively managing and enhancing the brand's
reputation across all platforms to build trust and credibility among target audiences.

Responsibilities:
Media Relations
● Craft and distribute press releases to announce new products, store openings, or
other important news.
● Establish and maintain relationships with journalists, bloggers, and PR influencers
relevant to the jewelry industry and lifestyle sector.
● Use tools to monitor brand mentions and media coverage, and prepare
monthly/quarterly reports on PR outcomes.
Content Strategy
● Generate compelling content, including press releases, articles, blog posts, and social
media content by collaborating with the content & fashion team.
● Ensure consistency in messaging and branding across various content platforms.
Executing PR Strategy
● Work with the PR Manager/Brand Head to implement PR strategy aligned with the
company’s business objectives and brand identity.
● Manage the PR calendar, incorporating seasonal promotions, product launches, and
other key business events.

PR Influencer Partnerships
● Research and reach out to potential brand advocates or PR influencers who align with
Kushal's values and customer base.
● Plan and execute PR influencer campaigns, including tracking deliverables, deadlines,
and KPIs.
Event Coordination
● Plan and coordinate PR events such as product launches, press conferences, or
community engagement events.
● Utilize media contacts and social media to promote events and secure media
coverage.
Ensure Crisis Readiness
● Prepare and implement proactive crisis communication strategies to safeguard the
organization's reputation.
Candidate Profile:
Qualification
● Bachelor's degree in Public Relations, Communications, Literature, Art or a related
field.
● Minimum of 4 years of experience in PR and media management
● 1+ years of recent experience in B2C model in the fashion,beauty industry, lifestyle
and Hospitality.

Experience
● Proven track record of successful PR campaigns, including evidence of media
coverage and brand visibility improvements.
● Strong media relations experience with a network of industry contacts.
● Experience in planning and executing PR events, such as product launches, press
conferences, or community engagement events.
● Previous involvement in influencer identification, outreach, and campaign
management.
● Experience in managing social media accounts for PR purposes.
● Experience with working with agencies and vendor management.

● Familiarity with developing and managing PR calendars, aligning activities with
seasonal promotions, product launches, and key business events.
● Familiar with setting up a crisis communications plan.
● Familiar in managing PR budgets.

Achievements
● Led successful PR campaigns resulting in increased brand visibility and positive
media coverage.
● Established and nurtured key media relationships leading to consistent media
placements.
● Executed media coverage that achieved cost savings while maximizing results.

Skills
Strategic Thinking: Ability to contribute to the development and implementation of
overarching PR strategies aligned with business objectives.
Media Relations: Strong relationships with journalists, bloggers, and influencers in the
jewelry industry and lifestyle sector for securing media coverage and partnerships.
Media Pitching: Skilled in crafting and delivering compelling pitches to secure media
coverage for key organizational announcements.
Reputation Management: Ability to implement strategies to enhance brand’s reputation and
ensure consistency across all channels.
Content Creation: The ability to create compelling content, including press releases, articles,
and social media posts, to convey the brand's message effectively.
Influencer Partnerships: Identifying and collaborating with influencers and advocates to
amplify the brand's reach and reputation.
Campaign Management: Plan and execute influencer campaigns, monitoring deliverables,
deadlines, and key performance indicators (KPIs).
Event Coordination: Ability to plan and execute PR events with attention to detail,
coordinating logistics for successful outcomes
Crisis Management: Ability to handle potential PR issues and develop crisis communication
plans.
Data Analytics: Utilize PR analytics tools for monitoring and measuring PR outcomes.

Networking Skill: Building and nurturing professional relationships within the industry and
among stakeholders.
Negotiation Skill: Negotiating with media partners, event organizers, and other stakeholders
to secure favorable terms and opportunities.
Time Management: Ability to deliver multiple projects within the deadlines effectively.
Communication Skill: Exceptional written and verbal communication skills for crafting
compelling messages and presentations.

Hiring Approach
An in-depth insight into the methods, tactics, and principles that guide the recruitment
efforts-from identifying the parameters to attracting, assessing, and ultimately selecting
candidates.

Sl.
No.
Screening Parameters Unit of measurement Measurement Scale

1 Total Year of PR 4 years
2 B2C experience 1+
3
Bachelors’ degree in
relevant field

Yes

4
PR Campaigns Handled Number of successful PR
campaigns/projects

Rating on High to low based on
understanding of customer
profile, how the
storyline/messaging was
positioned, effective utilization
of budget, coverage, metrics
measured.

5 Media Relations Skills Demonstrated Ability - Yes/No

6
Influencer Partnership
Experience

Number of successful influencer
campaigns collaborated with -
Not necessary skill

7 PR Events
8 PR Budget Management

9
Agencies and Vendor
Management
10
Online Reputation
Management Skills

Demonstrated Ability - Yes/No

11
Crisis Management
Experience

Demonstrated Ability - Yes/No
If Yes, No. of crisis responses