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Performance Marketing Manager / Assistant Manager – D2C & Marketplaces | Scrabble

Posted on October 28, 2025

Job Description

Key Responsibilities Campaign Strategy & Execution

Plan and execute performance marketing campaigns across Amazon, Flipkart, Nykaa, and Quick Commerce.

Assist in media planning, budget allocation, and campaign optimization.

Collaborate with brand, category, and sales teams to ensure campaigns align with business goals.
Monitoring & Optimization

Track KPIs such as ROAS, CAC, CTR, CVR, and LTV and implement optimization strategies.

Run A/B tests, landing page improvements, and creative optimizations to boost performance.

Identify growth opportunities through data insights and competitor benchmarking.
Experience & Skills

2–5 years in performance marketing, preferably with a D2C brand.

Familiarity with marketplaces (Amazon, Flipkart, Nykaa) and quick commerce channels.

Strong analytical skills and experience with Google Analytics, Meta Ads Manager, or similar tools.

Collaborative, organized, and able to manage multiple campaigns efficiently.
What We Offer

Competitive compensation based on experience.

Growth opportunities in a fast-growing startup.

High ownership and scope to drive meaningful marketing impact.
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