Performance Marketing Manager / Assistant Manager – D2C & Marketplaces | Scrabble
Posted on October 28, 2025
Job Description
Key Responsibilities Campaign Strategy & Execution
•
Plan and execute performance marketing campaigns across Amazon, Flipkart, Nykaa, and Quick Commerce.
•
Assist in media planning, budget allocation, and campaign optimization.
•
Collaborate with brand, category, and sales teams to ensure campaigns align with business goals.
Monitoring & Optimization
•
Track KPIs such as ROAS, CAC, CTR, CVR, and LTV and implement optimization strategies.
•
Run A/B tests, landing page improvements, and creative optimizations to boost performance.
•
Identify growth opportunities through data insights and competitor benchmarking.
•
Plan and execute performance marketing campaigns across Amazon, Flipkart, Nykaa, and Quick Commerce.
•
Assist in media planning, budget allocation, and campaign optimization.
•
Collaborate with brand, category, and sales teams to ensure campaigns align with business goals.
Monitoring & Optimization
•
Track KPIs such as ROAS, CAC, CTR, CVR, and LTV and implement optimization strategies.
•
Run A/B tests, landing page improvements, and creative optimizations to boost performance.
•
Identify growth opportunities through data insights and competitor benchmarking.
Experience & Skills
•
2–5 years in performance marketing, preferably with a D2C brand.
•
Familiarity with marketplaces (Amazon, Flipkart, Nykaa) and quick commerce channels.
•
Strong analytical skills and experience with Google Analytics, Meta Ads Manager, or similar tools.
•
Collaborative, organized, and able to manage multiple campaigns efficiently.
What We Offer
•
Competitive compensation based on experience.
•
Growth opportunities in a fast-growing startup.
•
High ownership and scope to drive meaningful marketing impact.
•
2–5 years in performance marketing, preferably with a D2C brand.
•
Familiarity with marketplaces (Amazon, Flipkart, Nykaa) and quick commerce channels.
•
Strong analytical skills and experience with Google Analytics, Meta Ads Manager, or similar tools.
•
Collaborative, organized, and able to manage multiple campaigns efficiently.
What We Offer
•
Competitive compensation based on experience.
•
Growth opportunities in a fast-growing startup.
•
High ownership and scope to drive meaningful marketing impact.