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Performance Marketing Manager / Assistant Manager – D2C & Marketplaces | Scrabble

Posted on October 28, 2025

Job Description

<div>Key Responsibilities Campaign Strategy &amp; Execution<br /> &bull;<br /> Plan and execute performance marketing campaigns across Amazon, Flipkart, Nykaa, and Quick Commerce.<br /> &bull;<br /> Assist in media planning, budget allocation, and campaign optimization.<br /> &bull;<br /> Collaborate with brand, category, and sales teams to ensure campaigns align with business goals.<br /> Monitoring &amp; Optimization<br /> &bull;<br /> Track KPIs such as ROAS, CAC, CTR, CVR, and LTV and implement optimization strategies.<br /> &bull;<br /> Run A/B tests, landing page improvements, and creative optimizations to boost performance.<br /> &bull;<br /> Identify growth opportunities through data insights and competitor benchmarking.</div> <div>Experience &amp; Skills<br /> &bull;<br /> 2&ndash;5 years in performance marketing, preferably with a D2C brand.<br /> &bull;<br /> Familiarity with marketplaces (Amazon, Flipkart, Nykaa) and quick commerce channels.<br /> &bull;<br /> Strong analytical skills and experience with Google Analytics, Meta Ads Manager, or similar tools.<br /> &bull;<br /> Collaborative, organized, and able to manage multiple campaigns efficiently.<br /> What We Offer<br /> &bull;<br /> Competitive compensation based on experience.<br /> &bull;<br /> Growth opportunities in a fast-growing startup.<br /> &bull;<br /> High ownership and scope to drive meaningful marketing impact.</div>
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