Associate Director, Global Channel Analytics

Job Summary

The Associate Director, Global Channel Analytics will track, analyze, and report on metrics and analytics across key scientific communication channels. This role is essential for sharing actionable insights to improve channel and content engagement, ultimately contributing to the organization’s goals of optimizing omnichannel approaches.

Responsibilities

• Track, analyze, and report on metrics across key scientific communication channels, providing actionable insights to enhance engagement.
• Synthesize complex analytics into data storytelling to shape content planning and dissemination strategies with clear, data-backed recommendations.
• Develop and maintain metrics-driven narratives for reporting on integrated medical communication plans, collaborating with Digital teams for effective data visualization.
• Collaborate with the Scientific Communications team and Digital team to assess channel performance across various platforms, ensuring alignment with content dissemination approaches.
• Identify performance trends and share strategic recommendations to optimize channel selection, audience targeting, and engagement for scientific communications deliverables.
• Leverage generative AI tools to enhance analytic efficiency, ensuring seamless augmentation of content creation, personalization, and delivery.
• Monitor AI-generated content performance, refining AI model tools, prompts, and training sets in collaboration with Digital based on audience engagement and quality metrics.
• Stay updated on advancements in scientific communications to ensure metric frameworks evolve with the external landscape.

Qualifications

• Bachelor's degree in a relevant field; advanced degree (Master's or PhD) preferred.
• Strong analytical skills with experience in data storytelling and visualization.
• Proficiency in analytics tools and platforms for tracking and reporting metrics.
• Excellent collaboration and communication skills to work effectively across teams.
• Experience with generative AI tools and their application in content creation.
• Knowledge of scientific communications and integrated medical communication plans.
• Ability to identify trends and make strategic recommendations based on data analysis.

Preferred Skills

• Familiarity with digital marketing strategies and audience engagement techniques.
• Experience in the pharmaceutical or healthcare industry.
• Knowledge of advanced data analytics techniques and tools.

Experience

• Minimum of 5-7 years of relevant experience in analytics, scientific communications, or a related field.

Environment

• Hybrid work mode, with a typical work setting in Mumbai. The role may involve both in-office and remote work arrangements.

Salary

• Estimated salary range: ₹14,000,000.

Growth Opportunities

• Opportunities for career advancement within the organization, including leadership roles in analytics and strategic communications.