Job Title: Sr Manager, Sales Application Manager

About the Company

At Ayr Energy, we build products and technologies that accelerate the world’s transition to an

electrified future. The world’s energy needs are growing, and energy is increasingly being consumed

in the form of electricity. We design and manufacture products that are fundamental building blocks

of the grid infrastructure, present throughout the value chain of electricity from generation to

consumption, such as transformers and switchgear. We count renewable developers, IPPs, EPCs and

electric utilities among our customers. We headquartered in the US with a manufacturing footprint in

India and are backed by some of the largest global venture-capital funds. We are currently contracted

to sell 16+ GVA of transformers (300 mn+ USD of sales) in the US market, across HV and MV, over the

next 4 years.

Role

We are seeking a technically strong and commercially astute Sales Application Manager to drive the

technical sales process for Ayr Energy’s range of transformers products. The role bridges engineering

and sales—translating customer specifications into optimized technical and commercial proposals and

providing technical support to internal and external stakeholders.

The ideal candidate brings deep knowledge of power transformer design, proposal creation (design

and costing), utility tender documentation, and experience in customer engagement

Key Responsibilities

1. Proposal & Bid Management (Internal Coordination)

• Lead the end-to-end proposal process from Customer RFQ to Proposal for utility customer,

including:

 Reviewing commercial and technical specifications.

 Coordinating with engineering teams to develop preliminary designs and cost

estimates aligning

 Preparing technically compliant and commercially optimized proposals

• Ensure clarity in scope definition, technical deviations, and compliance with all the customer

requirements & IEEE/IEC standards.

• Maintain a centralized repository of proposals, costing templates, and bid trackers for

management review.

2. Customer-Facing / Sales Engineering Support

• Participate in pre-bid and post-bid discussions with utilities, EPCs, and developers• Be the technical interface between customers and Ayr Energy for pre-order and post-

proposal clarifications.

• Review customer feedback and coordinate technical responses, design alternatives, or cost

optimizations.

• Support the sales team in presenting Ayr Energy’s product capabilities and technical

differentiators during customer meetings and bid evaluations.

3. Process Development & Cross-Functional Alignment

• Drive standardization of proposal formats, costing norms, costing logic, and approval

workflows

• Contribute to training and upskilling initiatives for the sales teams on product knowledge

• Work closely with design, procurement, and project teams to ensure alignment between

proposal commitments and manufacturing feasibility

• Build deep understanding of customer requirements, market trends, and gather critical

pricing intelligence to guide product and proposal strategy.

Skills & Attributes

• Strong engineering foundation with a deep understanding of transformer design

• Proven experience handling technical-commercial proposals for utilities or EPC customers in

the US market.

 Knowledge of commercial and legal clauses, various compliance submissions, and

other special requirements of utility transformer bids

• Strong commercial acumen with attention to cost structure, margins, and competitiveness

to maintain customer satisfaction & profitability

• Excellent coordination and communication skills across technical and business functions.

• Proficiency in MS Office, and any proposal management tools.

Qualifications

• Bachelor’s degree in Electrical Engineering required

• 10+ years of experience in sales application, proposal engineering, or bid management for

transformers, switchgear, or related grid equipment.

• Prior experience in utility or EPC tendering processes for US market is essential.

• Familiarity with IEEE/IEC standards and U.S. or international utility specifications preferred.

Work Environment:

• USA – Anywhere (or) India: Hyderabad.

• Flat organizational structure that fosters transparency, collaboration, innovation, and cross-

functional teamwork.Why Join Us?

• Opportunity to develop new markets (US utilities to start with) for a fast-growing global

power equipment company

• Work on complex, high-value projects across the U.S. and global markets.

• Be part of a team committed to excellence in engineering, manufacturing, and customer

delivery.