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Head of Marketing - Doms | Scrabble

Posted on June 5, 2025

Job Description

CMO or head of Marketing - <br /> Target segment - kids and parents of young kids <br /> Not too agreessive ATL marketing <br /> more BTL focused marketing activities, Events, campaigns with max participation of school chindren <br /> you tube and Instagram marketing <br /> Marketing - Budget 0.5% (9-10crs pA)<br /> General trade <br /> Grow the brand and increase in Connect<br /> Stationary and other Hygine products (through an acquisition)<br /> FY 25- 1700 crs <br /> Replacement role - team of 6 members (marketing team) <br /> illustrators and Designers, <br /> MD - Santosh Raveshia (Promoter) 47-48 years<br /> Listed Entity <br /> Promoter driven Org.. (decision making has been Centralised)<br /> 10- 15 years exp <br /> Location - Umargaon  preference.. if this is a challenge then can look at the canfdidate in Mumbai

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