PR Strategy for Brand Building

Company Overview

Svastya is committed to becoming a leading voice in holistic wellness and sustainable living. The company focuses on traditional, chemical-free food solutions while promoting women empowerment and farm-to-fork traceability.

Job Summary

The PR Strategy for Brand Building role is designed to enhance the brand's authority and recall, increase media visibility, and foster trust among health-conscious urban consumers. The position will play a crucial role in highlighting the founder's journey and the company’s commitment to sustainable living.

Responsibilities

• Develop and implement strategic public relations campaigns to promote Svastya’s brand values and products.
• Create engaging content that emphasizes women empowerment and farm-to-fork traceability.
• Cultivate relationships with media outlets to enhance brand visibility and trust among target audiences.
• Monitor and analyze media coverage and public perception to adjust PR strategies accordingly.
• Collaborate with cross-functional teams to ensure consistent messaging across all platforms.

Qualifications

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
• Strong written and verbal communication skills.
• Ability to craft compelling narratives that resonate with target audiences.
• Familiarity with media relations and digital marketing strategies.
• Proficiency in social media platforms and content management.
• Strong organizational skills and attention to detail.

Preferred Skills

• Experience in the wellness, food, or sustainability sectors.
• Knowledge of traditional and chemical-free food solutions.
• Familiarity with brand storytelling and consumer engagement tactics.

Experience

• No prior experience is required; however, internships or volunteer work in PR or marketing will be considered an advantage.

Environment

This is a full-time position with an immediate start date. The work location is not specified, providing potential flexibility in terms of remote or in-office work.

Salary

Salary details are not specified.

Growth Opportunities

The role offers potential for career advancement as the company grows, with opportunities to lead larger PR initiatives and campaigns in the future.

Benefits

• Benefits information is not provided.