Associate Performance Marketing | Scrabble & Jigsaw
Posted on December 16, 2024
Job Description
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<p>JOB DESCRIPTION:</p>
<p>The performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website Plixlife.com through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.</p>
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<p>KEY AREAS</p>
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<p>RESPONSIBILITIES</p>
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<p>Revenue growth - Customer acquisition & digital sales funnel management</p>
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<p>● Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met</p>
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<p>● Own performance KPIs including P&L for sales from our own website</p>
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<p>Campaign Management</p>
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<p>● Plan & implement campaigns and create optimal digital media mix in line with targets</p>
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<p>● Implement brand strategy & integrated communication to build saliency and consideration</p>
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<p>● Daily campaign management across all the digital acquisition and remarketing platforms</p>
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<p>● Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization</p>
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<p>● Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results</p>
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<p>Promotions ● Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics</p>
<p>Budget & ROI management ● Optimize continuously to ensure high ROI and minimize CAC</p>
<p>SKILLS AND COMPETENCIES:</p>
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<p>Analytics & Reporting</p>
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<p>● Leverage web analytics to derive actionable insights</p>
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<p>● Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations</p>
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<p>● Monitor performance & optimize/course correct</p>
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<p>Skills</p>
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<p>● Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.</p>
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<p>● Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)</p>
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<p>● Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)</p>
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<p>● Proficient in quantitative analysis & insighting</p>
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<p>● Data/numbers oriented</p>
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<p>● Good at advanced excel/other data analysis tools</p>
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<p>● Strong verbal & written communication</p>
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<p>Competencies</p>
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<p>● Commercial & strategic acumen</p>
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<p>● Results driven & ROI focused</p>
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<p>● Technology oriented with keen interest in latest tech</p>
<p>developments in digital marketing</p>
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<p>● People orientation & leadership ability</p>
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<p>● Strong bias to action</p>
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<p>● Agility and ability to take decisions/course correct fast</p>
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