GM Marketing - Sleepyhead

Company Overview

Sleepyhead is a leading brand in the FMCG (Fast-Moving Consumer Goods) sector, focusing on innovative marketing strategies and consumer engagement. The company values creativity, strategic thinking, and a commitment to enhancing consumer experiences through quality products.

Job Summary

The General Manager of Marketing is responsible for developing and executing comprehensive brand strategies that align with business objectives. This role emphasizes brand health monitoring, creative communication, cross-functional collaboration, and digital marketing to drive growth and enhance brand identity.

Responsibilities

• Develop and execute comprehensive brand strategies aligned with business objectives, incorporating market research, competitor analysis, and customer insights.
• Monitor and assess brand health through regular perception audits, identifying areas for improvement.
• Manage and maintain a strong brand identity, ensuring consistency across all marketing materials, communications, and customer touchpoints/channels (Omni Channel).
• Lead the creative and communication development mandate for the brand across platforms.
• Lead cross-functional teams to ensure seamless collaboration and brand consistency.
• Develop, execute, and monitor multi-channel digital marketing strategies, leveraging social media, content marketing, and e-commerce.
• Design and manage advertising and promotional campaigns across ATL (Above The Line) and BTL (Below The Line) channels.
• Develop and manage content strategy, CRM (Customer Relationship Management), and lead generation programs.
• Oversee and optimize advertising budgets, ensuring effective ROI (Return on Investment).
• Foster strategic partnerships with influencers, media outlets, and organizations.
• Own and develop the New Product Development (NPD) roadmap and prepare accurate financial forecasts for success.
• Analyze business performance, identifying trends and areas for growth, and manage the portfolio across categories and channels.
• Lead customer and consumer understanding for decision making, staying abreast of industry trends and competitor activity.
• Lead product development, branding, and communications initiatives.
• Conduct annual business planning and implement plans for brand groups.
• Lead monthly, quarterly, and annual reviews for the brand.
• Maintain strong and healthy relationships with agency partners.

Qualifications

• Education: MBA/PGDM from a leading institute.
• Experience: 9-15 years in FMCG/FMCD; recent experience in D2C (Direct to Consumer) is an added advantage.
• Skills:
  • Passion for consumer marketing and creative problem-solving.
  • Strong analytical abilities; comfortable working with data.
  • Strategic thinking, leadership, and team management skills.
  • Proven experience in Brand Marketing and media planning (online and offline, social media, and e-commerce).
  • Extensive experience in portfolio management and New Product Development.
  • Strong understanding of ATL, BTL, PR, and digital marketing.
  • Self-motivated with a passion for winning.
  • Exceptional project management skills.
  • Excellent communication and interpersonal skills.
  • Strong conflict resolution and negotiation abilities.
  • Ability to thrive in a fast-paced environment with adaptability and flexibility.
  • High emotional intelligence and empathy.

Preferred Skills

• Experience with innovative marketing techniques and emerging digital trends.
• Familiarity with customer analytics tools and platforms.
• Previous experience in managing large teams and budgets.

Experience

• Minimum of 7 years of relevant experience in marketing and brand management, particularly within the FMCG or FMCD sectors.

Environment

• The position is a full-time role with an immediate start date. The specific work location is not specified but may involve a hybrid or in-office setting.

Growth Opportunities

• The role offers significant potential for career advancement within the company, leveraging the experience gained in a leadership position.