Marketing Hacker | Scrabble & Jigsaw
Job Description
Marketing Hacker
Company Overview
Bruno Milano is a fast-growing premium watch brand redefining affordable luxury through timeless design, quality craftsmanship, and digital-first commerce. With a strong presence across its Direct-to-Consumer (D2C) website, leading e-commerce marketplaces, and Quick Commerce platforms, Bruno Milano is focused on building a high-performance marketing engine that drives scalable customer acquisition and sustainable business growth.
Job Summary
The Marketing Hacker will be responsible for leading customer acquisition across digital channels with a strong focus on performance and data-driven strategies. This role is essential in optimizing marketing campaigns to enhance return on advertising spend (ROAS) and drive growth for the brand, particularly through D2C and e-commerce marketplaces.
Responsibilities
- Plan, execute, and optimize paid marketing campaigns across Google Ads and Meta Ads.
- Drive top-of-the-funnel customer acquisition while improving ROAS and acquisition efficiency.
- Manage performance across the D2C website and Amazon Marketplace.
- Monitor campaign performance and implement data-driven optimizations.
- Prioritize marketing investments across multiple SKUs to maximize business growth.
- Conduct A/B testing across creatives, audiences, landing pages, and campaign structures.
- Collaborate with creative, e-commerce, marketplace, and product teams.
- Track Customer Acquisition Cost (CAC), ROAS, Click-Through Rate (CTR), conversion rates, and other key metrics.
- Build dashboards and present actionable business insights.
- Monitor competitor activities and identify new growth opportunities.
Qualifications
- 3–6 years of experience in Performance Marketing, Growth Marketing, or Digital Marketing.
- Mandatory experience with D2C consumer brands.
- Strong hands-on experience with Google Ads and Meta Ads.
- Experience managing D2C website performance and Amazon Marketplace marketing.
Preferred Skills
- Experience with high-growth D2C brands.
- Strong analytical mindset.
- Ability to manage multiple SKUs.
- Business-first approach.
- Ownership mentality.
- Excellent communication skills.
Experience
- A minimum of 3–6 years in relevant fields such as Performance Marketing, Growth Marketing, or Digital Marketing, with a focus on D2C consumer brands.
Environment
- The position is based in Sector 2, Noida, with a work mode of 5.5 days in the office (Saturday half day).
Salary
- Salary details are not specified.
Growth Opportunities
- As part of a fast-growing organization, there are potential advancement opportunities in the marketing domain and leadership roles within the company.
Benefits
- Benefits details are not specified, but being part of a fast-paced entrepreneurial environment offers various potential perks typically seen in vibrant startups.
