About Us: Moxie Beauty is India’s fastest growing D2C haircare brand. We create 100% clean, salon grade products that are intentionally formulated for Indian hair types, weather, and habits. Moxie is on a mission to disrupt the hair care space, bringing together the art and science of hair care to deliver very high performing, fully clean and organic products that are painstakingly formulated for Indian hair types and Indian weather. We're here to celebrate every unique head of hair and help you find and express your individual style - the more you, the better. Location: Gurgaon Role – Business Analyst [ Marketing analysis | Predictive analysis |Data driven insights & reporting ] ● Design & implement the fundamental data structure in the company, this includes pipelines, collection, repository etc ● Draw insights and create a strategy by diving deeper into the data, understanding - consumer behaviour and demand, and guiding businesses to create plans around the treatment of user cohorts to acquire/retain/reactivate ● Translating data into actionable insights that can guide the leadership to develop strategy, plan marketing efforts, product development, customer experience improvements, etc ● Collaborate with cross-functional teams, help in building data visualizations, guide on key business decisions based on data-driven insights ● Pristine principles of spending marketing budget by assessing the impact of it on various channels ● Analyse large sets of data to identify growth initiatives across the user engagement funnels and channels ● Designing of A/B tests across on website, acquisition & retention channels to activate most efficient funnels ● Build attribution models Skills Required: ● SQL ● Python (Basic) or R ● PowerBI, Tableau and similar tools ● Google Analytics ● Good aptitude and analytical skills ● Experience in solving advanced analytical problems and leading projects