Creative Strategy: Develop and execute creative strategies for brand campaigns, social media,

 

product launches, and other marketing initiatives.

 

• Content Creation: Conceptualize engaging content for digital, social media, print, and in-store

 

experiences that align with Paper Boat’s brand ethos.

 

• Collaborative Ideation: Work closely with the Design Lead and other teams to ensure the creative

 

direction is consistent and on-brand.

 

• Trend Spotting: Stay attuned to cultural and design trends to keep Paper Boat’s brand fresh and

 

engaging for young, dynamic audiences.

 

• Storytelling: Develop and communicate compelling narratives that reflect Paper Boat’s values of

 

nostalgia, authenticity, and innovation.

 

• Project Management: Oversee the creative process from idea generation to execution, ensuring

 

timely delivery of all creative outputs.