Offline Channel Key Account Manager – Modern Trade

Company Overview

Paradyes is one of India's fastest-growing hair color brands, known for its innovative, vegan, cruelty-free, and trend-led hair color portfolio. As the brand continues to expand its offline presence, we are looking for a dynamic professional to drive growth across modern trade and organized retail channels in Gujarat.

Job Summary

We are seeking an experienced Offline Channel Key Account Manager – Modern Trade to lead and grow Paradyes' presence across key retail accounts in Gujarat. This role will be responsible for managing modern trade partnerships, driving sales growth, negotiating commercial agreements, ensuring excellent retail execution, and expanding the brand's footprint across organized retail formats.

Responsibilities

• Key Account Management

  • Manage and grow relationships with modern trade and organized retail partners across Gujarat.
  • Develop and execute account-wise business plans to achieve sales and growth objectives.
  • Identify opportunities for distribution expansion and increased market penetration.

• Sales & Revenue Growth

  • Drive primary and secondary sales across assigned accounts.
  • Achieve monthly, quarterly, and annual sales targets.
  • Monitor account performance and implement growth strategies.

• Commercial & Business Planning

  • Lead negotiations for listings, annual agreements, promotions, and visibility programs.
  • Manage trade spends effectively to maximize return on investment.
  • Forecast sales, monitor inventory, and ensure product availability across stores.

• Retail Execution

  • Ensure strong in-store visibility, merchandising, and brand presence.
  • Coordinate promotional activities, product launches, and retail activations.
  • Monitor compliance with agreed visibility and display standards.

• Distributor & Cross-Functional Coordination

  • Work closely with distributors to ensure seamless order fulfillment and stock management.
  • Collaborate with marketing, supply chain, and finance teams to drive business objectives.
  • Resolve operational challenges impacting account performance.

• Market Intelligence

  • Track competitor activities, pricing, promotions, and new launches.
  • Provide market insights and recommendations to support business growth.

Qualifications

• Education: Bachelor's degree in Business, Marketing, Commerce, or a related field.
• Experience: 4–8 years of experience in Modern Trade, Key Account Management, Offline Channel Sales, or Retail Sales.
• Proven experience managing modern trade and organized retail accounts.
• Strong network and relationships with key retail chains and regional modern trade partners in Gujarat.
• Experience in FMCG, Beauty, Personal Care, Cosmetics, Hair Care, or Consumer Brands.
• Strong commercial negotiation and account management skills.
• Demonstrated track record of achieving sales targets and driving account growth.
• Proficiency in sales planning, forecasting, and business analytics.
• Willingness to travel extensively across Gujarat.

Preferred Skills

• Experience with data analytics and CRM software.
• Strong presentation and communication skills.
• Ability to think strategically and creatively solve problems.

Experience

• 4–8 years of relevant experience in Modern Trade or Retail Sales.

Environment

• This position is primarily based in Gujarat, with a strong preference for candidates located in Ahmedabad. The role may require extensive travel across the region.

Salary

• Not specified.

Growth Opportunities

• Potential for career advancement within Paradyes as the brand continues to grow and expand its market presence.

Benefits

• Not specified.