<div>Key Responsibilities</div> <div>&bull; Own and evolve CHOSEN&rsquo;s brand strategy across digital, social, content, and campaigns</div> <div>&bull; Translate scientific product claims into clear, consumer-friendly brand messaging</div> <div>&bull; Plan and execute brand campaigns, launches, and always-on storytelling initiatives</div> <div>&bull; Work closely with product, marketing, performance, and creative teams to ensure consistent brand voice</div> <div>&bull; Lead content direction across social media, website, packaging, and marketing assets</div> <div>&bull; Track brand health metrics such as awareness, engagement, trust, and consideration</div> <div>&bull; Conduct consumer and market research to inform positioning, messaging, and GTM plans</div> <div>&bull; Ensure brand consistency across channels, creators, partnerships, and influencers</div>