<div>Channel Activation Lead<br /> Opportunity<br /> Ebco India is looking for Channel Activation Lead to develop, deploy, and monetize our loyalty<br /> program while acting as the key link between sales and marketing. This role will be responsible for<br /> designing and executing impactful channel activation programs, measuring their effectiveness, and<br /> driving incremental revenue and brand performance.<br /> Specific Responsibilities:<br />  Conceptualize, design, and execute a best-in-class influencer loyalty program.<br />  Develop a fully digital and data-driven loyalty platform for efficient user engagement and<br /> management.<br />  Ensure the program delivers measurable business impact and aligns with enterprise value<br /> targets.<br />  Work with technology partners to develop an intuitive, scalable digital interface.<br />  Define reward structures, engagement strategies, and customer lifecycle management.<br />  Track and optimize program performance through advanced analytics and market feedback.<br />  Act as a bridge between sales and marketing to create high-impact channel activation<br /> initiatives.<br />  Develop and execute engagement strategies for key influencers to drive brand preference<br /> and loyalty.<br />  Drive on-ground activations, influencer meets, and targeted interventions to increase<br /> program adoption.<br />  Establish key metrics to measure activation program effectiveness and ensure revenue<br /> impact.<br />  Collaborate with the sales team to ensure program alignment with overall business goals.<br />  Leverage analytics to track program performance, customer engagement, and financial<br /> impact.<br />  Use insights to optimize incentive structures and maximize ROI.<br />  Present performance reports and strategic recommendations to senior management.</div> <div>Skills/Requirements<br />  MBA preferred.<br />  8-10 years of experience with strong proven credentials in this space i.e industry best loyalty<br /> program/ Specifier Management Program<br />  Hands-on, detail oriented, energetic and results-driven<br />  Reporting into CMO</div>