● Lead the creative direction for all on-deck properties such as the website landing pages, store/clinic pages, blog and event pages, ensuring they align with brand guidelines and UI/UX best practices.

● Develop innovative design strategies for off-deck properties including social media, Meta & Google display ads, WhatsApp marketing campaigns and email newsletters to boost user engagement and retention.

 

● Collaborate with business development, paid marketing, and tech teams to create compelling content that drives conversions and enhances the user experience.

● Oversee the creative process from concept to execution, ensuring all content is on-brand, consistent in style, quality, and voice.

 

● Utilize data and customer insights to inform creative decisions and optimize visual strategies for better performance.

● Manage the creative team, set clear goals, and oversee project timelines to ensure deliverables are completed to the highest standard and within deadlines.

 

● Stay ahead of industry trends and incorporate new and innovative creative approaches and technologies into campaigns.

● Develop and manage the creative budget, ensuring resources are allocated effectively to deliver the highest impact.