<div>● Digital Marketing Campaigns</div> <div>○ Plan, execute, and manage PPC campaigns across Google Ads, Meta (Facebook and Instagram), and other digital platforms, ensuring alignment with overall marketing objectives. ○ Collaborate with account managers to rene strategies, implement best practices, and drive optimal campaign performance. ○ Continuously monitor and analyze campaign performance, using insights to optimize targeting, creative, and bidding strategies. ○ Develop and manage budgets for performance marketing campaigns, ensuring eective resource allocation and achieving revenue and ROI goals.</div> <div>&nbsp;</div> <div>● Data Collection &amp; Analysis</div> <div>○ Track and report on the performance of all digital marketing campaigns, evaluating outcomes against key metrics (ROI, KPIs) and providing actionable insights. ○ Establish and maintain data collection mechanisms to create ecient feedback loops with cross-functional teams. ○ Analyze site trac and audience behavior to identify growth opportunities and improve campaign performance. ○ Conduct competitor analysis and monitor industry trends to proactively adapt and rene strategies.</div> <div>&nbsp;</div> <div>● A little bit of everything</div> <div>○ Design and develop dierent messaging strategies for key stakeholders ○ Identify and evaluate new digital technologies and web analytics tools ○ Work closely with the wider marketing team to optimize audience strategies</div>