<div>Marketing head - confidential search as there is someone existing</div> <div>&nbsp;</div> <div>Business background:</div> <div>Study abroad division - BU run end to end with HQ in Noida. 120 Cr business &amp; growing by 50-60% up to 200-250 Cr. Just about turned profitable.</div> <div>Not burning cash, so needs someone to reboot marketing for the division &amp; spend the money well</div> <div>People&nbsp;who go abroad for masters/ undergrad, typically local agents are there who help with colleges &amp; applications</div> <div>UpGrad does the first year online &amp; the second year is abroad on campus - so you don&#39;t have to leave your job or pay for living abroad in the first 9 months</div> <div>Very interesting business as it&#39;s very unique, can be marketed very well</div> <div>&nbsp;</div> <div>Role notes:</div> <div>Exp: Performance marketing is a must but not limited to that, needs to know other avenues as well like brand marketing, social media etc. Profitability &amp; ROI are imp, so should think beyond just performance. Campaigns &amp; physical outreach is also something that can be done.</div> <div>Sector: Doesn&#39;t have to be limited to ed tech, prefers from outside rather. Consumer tech, ecom, B2C will work, may be even retail or telecom if someone interesting - new age is important as they need fresh perspectives as the TG is students.</div> <div>Location: Noida</div> <div>&nbsp;</div> <div>Current incumbent is weak at perf marketing, but not able to think beyond this as well. Not clicking also, cannot keep up with the pace&nbsp;at UpGrad</div> <div>Current team structure: Separate team, end to end, 10-15 members across all sub functions, mostly in house.</div> <div>CTC: 50L approx, flexible, wants to see what kind of people are available</div> <div>Marketing budgets around 20 Cr</div> <div>Reports to the BH (Amit Garg)</div>