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Head - Brand Marketing | Scrabble

Posted on May 18, 2023

Job Description

Lead the D2C business with a stronghold on performance marketing and other forms of digital marketing
1. Lead ideation through execution for all brand marketing initiatives
2. Establish brand partnerships and drive partnership projects from concept to execution
3. Drive sales and rapid growth through brand elevating marketing initiatives
4. Conduct market research to create content and messaging that increase brand awareness and differentiates the brand in the market
5. Lead social media and content strategy and oversee social media execution and content creation
 
Preferred candidate:
1. 6-10 years of overall experience
2. Should have worked in FMCG or a D2C/ consumer tech start-up
3. Must come with a strong hold on brand marketing
4. Extremely energetic with the mindset to scale up the brand like it’s your own
5. Proven track record in campaign development and brand storytelling
6. Should have also managed the social media and content strategy and execution
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