Key Responsibilities (KRA) 1. Brand Identity & Guardianship: * Define and maintain the "Voice & Tone" for both Lockated and GoPhygital. 2. Content Strategy & Production: * Lead the content engine: From whitepapers and case studies for B2B lead gen to viral-worthy tech showcases for GoPhygital. * Oversee video production, blogs, and newsletters that position our leadership as industry experts. 3. Social Media & Community Building: * Turn our LinkedIn and Twitter (X) profiles into industry hubs. * Engage with influencers, tech-thought leaders, and the real estate community to increase Share of Voice. 4. PR & Communication: * Draft press releases and coordinate with media houses for feature stories and award submissions. * Manage internal communications to ensure our own team is our biggest brand ambassador. 5. Event & Experience Design: * Conceptualize the "Brand Experience" for trade shows and webinars. * Ensure our physical presence at events matches our digital cutting-edge vibe