Growth Marketing Manager | Scrabble
Job Description
Strategic Planning: Develop and implement a comprehensive marketing strategy aligned with business objectives, focusing on growth and customer acquisition. ● BrandBuilding: Establish and enhance the company’s brand identity and market presence through creative and consistent messaging. ● Digital Marketing: Oversee all digital marketing efforts, including SEO, SEM, content marketing, email marketing, social media, and paid advertising. ● DemandGeneration: Design and execute demand generation campaigns to drive leads and convert them into customers. ● ProductMarketing: Collaborate with the product team to develop go-to-market strategies, product positioning, and messaging that resonate with target audiences. ● ContentCreation: Lead the creation of engaging content, including blogs, whitepapers, case studies, and videos, to attract and educate potential customers. ● Analytics and Reporting: Establish key metrics and KPIs to measure the effectiveness of marketing initiatives. Analyze data to inform decision-making and optimize strategies. ● TeamBuilding: Recruit, mentor, and manage a high-performing marketing team as the company grows. ● BudgetManagement:Develop and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI