<p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><b>About the role:</b></span></span></p> <p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">&nbsp;</span></span></p> <p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">This role will form an integral part of Nutrova&rsquo;s team that will be responsible for driving growth of our D2C business. We are looking for an individual who can lead Nutrova&rsquo;s performance marketing efforts, bringing in subject matter expertise that will be instrumental to our ability to scale</span></span></p> <p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">successfully. </span></span></p> <p>&nbsp;</p> <p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><b>Requirements: </b></span></span></p> <p style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">&nbsp;</span></span></p> <ul> <li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Own and scale all growth KPIs: CAC, RoAS, LTV, retention, revenue per user. </span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Lead cross-channel growth strategy across Paid (Meta, Google), Organic (SEO, Content), CRM (Email, WhatsApp), and Product-led growth levers. </span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Develop and optimize the end-to-end growth funnel &mdash; from awareness to conversion to loyalty. </span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Partner with founders on monthly and quarterly growth forecasts and own the performance marketing P&amp;L </span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Collaborate with Product, Tech, and CX teams to drive website CRO, UI/UX A/B testing, and feature experimentation </span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Build and mentor a world-class growth team including Performance Marketing, CRM, SEO, and Analytics </span></span></li> <li style="text-align:justify"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Establish a robust experimentation engine for creative testing, channel betas, and messaging </span></span></li> </ul> <p>&nbsp;</p> <p><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><b>Skill sets: </b></span></span></p> <ul> <li><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">4+ years&rsquo; experience in growth, performance marketing, or digital strategy, with D2C or consumer brand or with performance led agencies</span></span></li> <li><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Deep expertise across performance channels, analytics, conversion funnels, and retention strategies </span></span></li> <li><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Highly analytical &ndash; strong command over Excel/Sheets, attribution tools, GA4, and BI dashboards </span></span></li> <li><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Proven experience managing budgets, scaling campaigns, and working with creatives, product, and CX teams </span></span></li> <li><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Strong leadership, communication, and people management skills </span></span></li> </ul> <p>&nbsp;</p>