Campaign Copy Creation: Write impactful, high-conversion copy for a range of campaigns, including email, Whatsapp, push notifications, in-app messaging, social media ads, and landing pages. ● Audience Targeting: Tailor copy to specific audience segments based on their behaviours, needs, and lifecycle stage, ensuring that messaging is relevant and personalised. ● Creative Collaboration: Work closely with the design, product, and marketing teams to ensure cohesive and engaging campaigns, from concept to execution. ● Trend Adaptation: Stay up to date with the latest trends, pop culture references, and consumer behaviour to ensure Zolve’s tone and messaging align with our customers' interests. ● Testing & Iteration: Participate in A/B testing to evaluate the effectiveness of different copy variations and optimise campaigns for better performance. ● Brand Voice: Maintain and evolve Zolve’s tone of voice across all campaigns, ensuring consistency while remaining fresh and innovative. ● Engagement Metrics: Understand key engagement metrics (e.g., open rates, CTR, conversions) and use them to craft copy that drives user interaction and boosts retention.