<div>Overview : We are looking for an Assistant Brand Manager to help develop and implement effective brand-building strategies. You&rsquo;ll brainstorm ideas to meet sales and marketing objectives, help execute plans and report on campaign results. In this role, you should be creative and results-oriented. An analytical mind and research skills are essential to this job. If you&rsquo;re also an excellent communicator and team player, we&rsquo;d like to meet you. Your goal will be to increase sales and brand awareness through effective marketing plans and campaigns.</div> <div>&nbsp;</div> <div>Responsibilities : ● Plan and execute new customer acquisition strategy across online media channels (YouTube, Meta platforms, etc.) for Azah ● Lead the top of the funnel campaign management and execution in line with the brand goal ● Lead the D2C (azah.in) business planning and implementation of performance marketing campaigns (including SEO), marketing operations and creative strategy in line with top line and bottom line goals ● Work with inhouse content team and agencies for the development of advertising material across multiple platforms in line with brand objectives and guidelines for brand marketing and performance marketing campaigns ● Supporting digital front visibility of the products &amp; brand for improved performances for sponsored &amp; organic searches e.g. Amazon, Google searches etc. ● Work closely with the inhouse content team to coordinate content deliverables ● Assistance in planning, execution and tracking of new product launches ● Manage the dashboards for marketing and business KPIs for Azah ● Analyze and derive insights for continuous performance optimization across KPIs ● Will have one person reportee for campaign management ● Explore paid content collaborations across OTT and other channels</div> <div>&nbsp;</div> <div>Skills : ● 3-4 year Proven experience as an Performance marketing especially in meta campaigning at a D2C Brand ● Hands on experience in campaign management (Meta and other) would be a must ● Ability to analyze data, form hypothesis and optimize performance ● Familiarity with latest marketing trends and best practices ● Organizational skills, experience meeting tight deadlines</div>