<div>We&#39;re looking for a visionary Content &amp; Social Media Lead to join our team and drive Aramya&rsquo;s digital storytelling across platforms. Based in Gurugram, this role will lead our efforts in social media strategy, brand marketing, content creation, and digital customer experience (CX)&mdash;playing a pivotal part in shaping our voice and scaling our presence in the D2C e-commerce space.</div> <div>&nbsp;</div> <div>Key Responsibilities:</div> <div>Social Media Management</div> <div>● Own end-to-end strategy and execution for social channels including Instagram, Facebook, YouTube, LinkedIn, Whatsapp, Twitter, and emerging platforms</div> <div>● Plan monthly content calendars aligned with brand campaigns, launches, and moment marketing</div> <div>● Collaborate with micro and macro influencers for content partnerships</div> <div>● Drive UGC (user-generated content) and organic content loops</div> <div>&nbsp;</div> <div>Content Marketing</div> <div>● Own the brand voice and ensure consistency of all visuals and communications across all customer touchpoints</div> <div>● Lead on long-form and short-form content: website creatives, Ad creatives, social media, campaign visuals, emailers, blogs etc.</div> <div>● Track key content KPIs: engagement, reach, CTR, follower growth, sentiment and create a feedback loop to improve future outputs</div> <div>● Oversee and mentor designers, freelancers, and agencies</div> <div>&nbsp;</div> <div>Requirements</div> <div>● 7+ years of experience in content/social marketing, preferably in a D2C/consumer internet brand</div> <div>● Strong written and visual communication skills</div> <div>● Deep understanding of Instagram, YouTube Shorts, and influencer ecosystem</div> <div>● Data-driven with working knowledge of analytics tools (Meta Business Suite, Google Analytics, etc.)</div> <div>● Comfortable working in fast-paced, iterative environments</div> <div>&nbsp;</div> <div>&nbsp;</div>