<div> <div> <div> <div> <ol> <li> <p>Growth Strategy Development:</p>

<ul>
	<li>
	<p>○ &nbsp;Develop and execute a holistic growth strategy to scale customer acquisition</p>

	<p>across multiple channels (paid &amp; organic).</p>
	</li>
	<li>
	<p>○ &nbsp;Own the demand generation strategy and execution, focusing on improving</p>

	<p>qualified leads, increasing conversion rates, and growing the pipeline.</p>
	</li>
</ul>
</li>
<li>
<p>Data-Driven Acquisition &amp; Funnel Optimization:</p>

<ul>
	<li>
	<p>○ &nbsp;Analyze customer journeys and develop solutions to enhance conversion at every stage of the funnel.</p>
	</li>
	<li>
	<p>○ &nbsp;Drive continuous optimization of inbound and outbound efforts through A/B testing, multi channel attribution models, and audience segmentation.</p>
	</li>
	<li>
	<p>○ &nbsp;Architect and refine attribution frameworks to measure the impact of campaigns and accurately track ROI across paid and organic channels.</p>
	</li>
	<li>
	<p>○ &nbsp;Utilize advanced analytics and customer data to refine segmentation, target audiences effectively, and personalize acquisition efforts.</p>
	</li>
</ul>
</li>
<li>
<p>Cross-Functional Collaboration:</p>

<ul>
	<li>
	<p>○ &nbsp;Collaborate with product, engineering, and sales teams to align growth strategies</p>

	<p>with Plivo&rsquo;s long-term business goals.</p>
	</li>
	<li>
	<p>○ &nbsp;Work closely with the executive leadership to own growth objectives, KPIs, and</p>

	<p>forecasting.</p>
	</li>
</ul>
</li>
<li>
<p>Performance Campaign Management:</p>

<ul>
	<li>
	<p>○ &nbsp;Lead the digital growth team in building and executing performance campaigns across search, social, display, and email to acquire high-quality leads and optimize customer acquisition cost (CAC).</p>
	</li>
	<li>
	<p>○ &nbsp;Manage SEO, SEM, and content strategies to drive traffic, improve rankings to increase qualified leads.</p>
	</li>
</ul>
</li>
<li>
<p>Leadership &amp; Team Development:</p>

<ul>
	<li>
	<p>○ &nbsp;Lead and mentor a high-performing growth team, ensuring alignment with Plivo&rsquo;s</p>

	<p>strategic objectives and fostering a culture of continuous improvement.</p>
	</li>
	<li>
	<p>○ &nbsp;Provide actionable insights to internal stakeholders and develop strategic</p>

	<p>recommendations for ongoing growth initiatives.</p>
	</li>
	<li>
	<p>○ &nbsp;Hire, manage, and retain top talent, ensuring the growth team&rsquo;s structure</p>

	<p>supports Plivo&rsquo;s scaling ambitions.</p>
	</li>
</ul>
</li>

</ol> </div> </div> </div> </div>