Associate Performance Marketing | Scrabble

Posted on December 16, 2024

Job Description

JOB DESCRIPTION:

The performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website Plixlife.com through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.

KEY AREAS	RESPONSIBILITIES
Revenue growth - Customer acquisition & digital sales funnel management	● Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met ● Own performance KPIs including P&L for sales from our own website
Campaign Management	● Plan & implement campaigns and create optimal digital media mix in line with targets ● Implement brand strategy & integrated communication to build saliency and consideration ● Daily campaign management across all the digital acquisition and remarketing platforms ● Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization ● Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results

Promotions ● Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics

Budget & ROI management ● Optimize continuously to ensure high ROI and minimize CAC

SKILLS AND COMPETENCIES:

Analytics & Reporting

● Leverage web analytics to derive actionable insights
● Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
● Monitor performance & optimize/course correct

Skills

● Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
● Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
● Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
● Proficient in quantitative analysis & insighting
● Data/numbers oriented
● Good at advanced excel/other data analysis tools
● Strong verbal & written communication

Competencies

● Commercial & strategic acumen
● Results driven & ROI focused
● Technology oriented with keen interest in latest tech

developments in digital marketing
● People orientation & leadership ability
● Strong bias to action
● Agility and ability to take decisions/course correct fast

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:

Reporting to
Team / IC
Internal Stakeholders

External Stakeholders

Head of Performance Marketing
Individual Contributor
Distribution/Supply chain, Growth/Marketing, Finance, Product, technology/IT
Digital marketing agencies, large digital platforms (Google, FB etc.), other digital vendors & ad platforms

DESIRED CANDIDATE PROFILE:

● Hands on experience with FB Ads Manager and Google ADs.
● 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
● Graduate
● Experience in handling large monthly budgets (6Cr+ monthly)
● Good verbal/written communication skills in English