Sr. Manager Performance Marketing | Scrabble
Posted on May 23, 2024
Job Description
Responsibilities:
● Drive high ROI for AppsForBharat's Pooja & Chadava categories through efficient execution and scaling
of performance marketing campaigns across Google, Meta, and other digital platforms.
● Meticulously monitor campaign performance and continuously optimize using various data cuts and
in-depth analyses.
● Deliver weekly and monthly reports on campaign performance, providing insights to the leadership
team for informed decision-making.
● Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to
enhance effectiveness and derive actionable insights.
● Take ownership of end-to-end channel management, fostering collaboration across Creative, Business,
and Analytics functions to ensure seamless execution.
● Proactively identify growth opportunities through rigorous research and data evaluation, proposing
innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new
marketing opportunities in alignment with organizational objectives.
Responsibilities:
● Drive high ROI for AppsForBharat's Pooja & Chadava categories through efficient execution and scaling
of performance marketing campaigns across Google, Meta, and other digital platforms.
● Meticulously monitor campaign performance and continuously optimize using various data cuts and
in-depth analyses.
● Deliver weekly and monthly reports on campaign performance, providing insights to the leadership
team for informed decision-making.
● Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to
enhance effectiveness and derive actionable insights.
● Take ownership of end-to-end channel management, fostering collaboration across Creative, Business,
and Analytics functions to ensure seamless execution.
● Proactively identify growth opportunities through rigorous research and data evaluation, proposing
innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new
marketing opportunities in alignment with organizational objectives.
Additional Perks
Nestled in the verdant streets of HSR Layout, Bangalore, our office is a sanctuary of tranquillity. Designed to
evoke mindfulness, it boasts the gentle murmur of cascading water, verdant foliage, and a curated selection of
enriching reads, complemented by artisanal coffee/tea. Here, you'll find yourself surrounded by a dedicated
team, fostering collaboration and innovation.
At our core, we advocate for autonomous small teams, empowering individuals to make a meaningful impact.
We're committed to both organizational and personal growth, fostering an inclusive culture that celebrates
diversity and encourages the expression of unique ideas. We seek individuals who embody our values,
understand the nuances of India, and possess the vision to address global challenges. Additionally, we offer
competitive salaries, a peaceful, pet-friendly workspace in HSR Layout, and comprehensive medical coverage for
you and your loved ones. Join us in shaping the future, one idea at a time.
If you're ready to unleash your creativity and be part of a mission-driven team, we want to hear from you! Join
us at Sri Mandir and let's illuminate the digital world together.
