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Sr. Manager Performance Marketing | Scrabble

Posted on May 23, 2024

Job Description

<div>Responsibilities:</div> <div><br /> ● Drive high ROI for AppsForBharat&#39;s Pooja &amp; Chadava categories through efficient execution and scaling<br /> of performance marketing campaigns across Google, Meta, and other digital platforms.<br /> ● Meticulously monitor campaign performance and continuously optimize using various data cuts and<br /> in-depth analyses.<br /> ● Deliver weekly and monthly reports on campaign performance, providing insights to the leadership<br /> team for informed decision-making.<br /> ● Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to<br /> enhance effectiveness and derive actionable insights.<br /> ● Take ownership of end-to-end channel management, fostering collaboration across Creative, Business,<br /> and Analytics functions to ensure seamless execution.<br /> ● Proactively identify growth opportunities through rigorous research and data evaluation, proposing<br /> innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new<br /> marketing opportunities in alignment with organizational objectives.</div> <div>&nbsp;</div> <div>Responsibilities:</div> <div><br /> ● Drive high ROI for AppsForBharat&#39;s Pooja &amp; Chadava categories through efficient execution and scaling<br /> of performance marketing campaigns across Google, Meta, and other digital platforms.<br /> ● Meticulously monitor campaign performance and continuously optimize using various data cuts and<br /> in-depth analyses.<br /> ● Deliver weekly and monthly reports on campaign performance, providing insights to the leadership<br /> team for informed decision-making.<br /> ● Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to<br /> enhance effectiveness and derive actionable insights.<br /> ● Take ownership of end-to-end channel management, fostering collaboration across Creative, Business,<br /> and Analytics functions to ensure seamless execution.<br /> ● Proactively identify growth opportunities through rigorous research and data evaluation, proposing<br /> innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new<br /> marketing opportunities in alignment with organizational objectives.</div> <div>&nbsp;</div> <div>Additional Perks</div> <div><br /> Nestled in the verdant streets of HSR Layout, Bangalore, our office is a sanctuary of tranquillity. Designed to<br /> evoke mindfulness, it boasts the gentle murmur of cascading water, verdant foliage, and a curated selection of<br /> enriching reads, complemented by artisanal coffee/tea. Here, you&#39;ll find yourself surrounded by a dedicated<br /> team, fostering collaboration and innovation.<br /> At our core, we advocate for autonomous small teams, empowering individuals to make a meaningful impact.<br /> We&#39;re committed to both organizational and personal growth, fostering an inclusive culture that celebrates<br /> diversity and encourages the expression of unique ideas. We seek individuals who embody our values,<br /> understand the nuances of India, and possess the vision to address global challenges. Additionally, we offer<br /> competitive salaries, a peaceful, pet-friendly workspace in HSR Layout, and comprehensive medical coverage for<br /> you and your loved ones. Join us in shaping the future, one idea at a time.<br /> If you&#39;re ready to unleash your creativity and be part of a mission-driven team, we want to hear from you! Join<br /> us at Sri Mandir and let&#39;s illuminate the digital world together.</div> <div>&nbsp;</div>
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