Sr. Manager Performance Marketing | Scrabble
Posted on May 23, 2024
Job Description
<div>Responsibilities:</div>
<div><br />
● Drive high ROI for AppsForBharat's Pooja & Chadava categories through efficient execution and scaling<br />
of performance marketing campaigns across Google, Meta, and other digital platforms.<br />
● Meticulously monitor campaign performance and continuously optimize using various data cuts and<br />
in-depth analyses.<br />
● Deliver weekly and monthly reports on campaign performance, providing insights to the leadership<br />
team for informed decision-making.<br />
● Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to<br />
enhance effectiveness and derive actionable insights.<br />
● Take ownership of end-to-end channel management, fostering collaboration across Creative, Business,<br />
and Analytics functions to ensure seamless execution.<br />
● Proactively identify growth opportunities through rigorous research and data evaluation, proposing<br />
innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new<br />
marketing opportunities in alignment with organizational objectives.</div>
<div> </div>
<div>Responsibilities:</div>
<div><br />
● Drive high ROI for AppsForBharat's Pooja & Chadava categories through efficient execution and scaling<br />
of performance marketing campaigns across Google, Meta, and other digital platforms.<br />
● Meticulously monitor campaign performance and continuously optimize using various data cuts and<br />
in-depth analyses.<br />
● Deliver weekly and monthly reports on campaign performance, providing insights to the leadership<br />
team for informed decision-making.<br />
● Conduct ongoing experimentation with diverse campaign constructs, types, and ad platforms to<br />
enhance effectiveness and derive actionable insights.<br />
● Take ownership of end-to-end channel management, fostering collaboration across Creative, Business,<br />
and Analytics functions to ensure seamless execution.<br />
● Proactively identify growth opportunities through rigorous research and data evaluation, proposing<br />
innovative strategies to achieve 10X user growth in both verticals, while exploring and scaling new<br />
marketing opportunities in alignment with organizational objectives.</div>
<div> </div>
<div>Additional Perks</div>
<div><br />
Nestled in the verdant streets of HSR Layout, Bangalore, our office is a sanctuary of tranquillity. Designed to<br />
evoke mindfulness, it boasts the gentle murmur of cascading water, verdant foliage, and a curated selection of<br />
enriching reads, complemented by artisanal coffee/tea. Here, you'll find yourself surrounded by a dedicated<br />
team, fostering collaboration and innovation.<br />
At our core, we advocate for autonomous small teams, empowering individuals to make a meaningful impact.<br />
We're committed to both organizational and personal growth, fostering an inclusive culture that celebrates<br />
diversity and encourages the expression of unique ideas. We seek individuals who embody our values,<br />
understand the nuances of India, and possess the vision to address global challenges. Additionally, we offer<br />
competitive salaries, a peaceful, pet-friendly workspace in HSR Layout, and comprehensive medical coverage for<br />
you and your loved ones. Join us in shaping the future, one idea at a time.<br />
If you're ready to unleash your creativity and be part of a mission-driven team, we want to hear from you! Join<br />
us at Sri Mandir and let's illuminate the digital world together.</div>
<div> </div>