Roles & Responsibilities<br /> Should work on the paid ads for Google & Meta.<br /> Generate and analyse weekly and monthly reports and find out the improvement areas<br /> Regular analysis of the lead's quality.<br /> Optimise the Google My Business on a regular basis by adding the regular posts.<br /> Keep a check with search engine optimisation trends and developments.<br /> Competition Analysis & market trends.<br /> Continuously optimize campaigns through A/B testing, creative iterations, and targeting adjustments.<br /> Perform keyword research for search engine marketing (SEM) campaigns, ensuring relevant keywords are targeted to drive traffic and conversions.<br /> Track campaign spend to ensure it remains within the assigned budget while maximizing performance.<br /> Managing Wati platform.