Job Title – Performance Marketing Manager

Reports to – Associate Director – D2C

Primary Location – Mumbai

 

Our Mission :

We know that being healthy isn’t easy. Avoiding screens isn’t easy. Falling asleep on time isn’t either. Going to that morning workout, getting that dental checkup, spending enough time in the sun, reading through an ingredients list and hoping that pill in your hand won’t grow you a tail if you swallow it… None of it is easy - Setu understands - That’s why we make supplements that make sense.

Job Purpose :

You will drive the overall performance marketing and will be responsible for achieving overall sales target. You as a performance marketing lead will create  the infrastructure required for the brand to scale up for next 3 years

 

Roles and Responsibilities:

 

• Owning and driving performance marketing with external & internal stakeholders
• Responsible for achieving overall sales targets, and will be working on the overall P&L aspect over a period of time
• Responsible for overall planning, implementation and reporting
• Owning and driving the measurement aspects of media : Brand track studies, conversion rate optimisation, Media Mix Modelling, etc
• Responsible for driving awareness campaigns with leading ad-platforms and publishers like DV360, Hotstar etc.
• Work closely with the e-commerce team, brand team and other vendor partners across various campaigns
• Create the infrastructure required( right tech stack, right agency partners/team) to scale up the brand in the next 3 years

 

Required Education, Experience and Skills :

 

• Graduate with 2+ years of experience in marketing/ digital
• Strong stakeholder management skills as role will need coordination with multiple touchpoints( agency, e-com team, brand-com team etc)
• Strong understanding of ad-plaforms like Google Ads, DV360, Facebook ads etc, with hands on experience
• Strong understanding and experience of working with Google Analytics, A/B Testing tools and CRM
• Very strong data driven approach and first principle thinking