<div>About the Role:&nbsp;</div> <div><br /> The candidate will be responsible for the D2C (website) Growth and Marketing function of the business. The candidate<br /> will drive traffic to website via platforms and channels including but not limited to Meta, Google &amp; affiliate marketing.</div> <div>&nbsp;</div> <div>Key Responsibilities</div> <div>1. Growth (performance) marketing on the D2C channels<br /> a. Drive overall revenue growth on D2C.<br /> b. First time customer acquisition<br /> i. Allocate budgets based on targets for performance marketing spends<br /> ii. Lead the team to develop creatives, audiences and campaigns to execute and achieve targets<br /> iii. Conceptualize and execute campaigns on digital marketing platforms including (but not<br /> limited to) Google, Meta, affiliates etc<br /> c. Repeat customer marketing<br /> i. Conceptualize and execute campaigns on Google and Metal platforms to get customers to<br /> repurchase<br /> 2. Creatives planning: demand forecast for creatives and exhaustive creative analysis is an important part of this<br /> role.<br /> 3. CRO - Handle all activities that will help in increased conversions such as (but not limited to) page speed,<br /> product page listing etc.<br /> 4. Reporting &amp; analytics - Daily / weekly / monthly reporting to be made and analysis to be done.<br /> 5. Attribution &ndash; should have strong knowledge on how attribution works.<br /> 6. Work with operations team to plan stock.</div> <div>&nbsp;</div> <div>Skills we are looking for<br /> Must Haves:<br /> &bull; 4-6 years performance marketing experience in D2C or agency organizations<br /> &bull; Strong experience using performance marketing to drive traffic and revenue<br /> &bull; Expertise in a similar role as well as experience building effective multi-channel marketing strategies,<br /> including affiliate marketing, PPC, SEO, social media and other digital channels<br /> &bull; Experience in managing digital first brands both from width &amp; depth point of view<br /> &bull; Strength working with cross functional teams in a high growth environment<br /> &bull; Experience in creating end to end online customer journey<br /> &bull; At attitude to learn and being very, very customer centric<br /> &bull; Good spoken and written English<br /> &bull; Fast to respond and good communication skills<br /> &bull; Ability to work in a fast paced environment</div>