Sales Development Representative — Aqqrue

Job Summary

The Sales Development Representative (SDR) is responsible for generating qualified leads by executing outbound sales strategies across multiple channels. This role involves engaging with US CPA firms and bookkeeping practices, setting up meetings for the sales team, and contributing to the development of the sales playbook. The SDR will play a critical role in shaping the company's growth trajectory by building a robust top-of-funnel pipeline and providing valuable market insights.

Responsibilities

• Conduct multichannel outbound outreach including cold calls, personalized email sequences, and LinkedIn messaging to firm owners, partners, and operations leads.
• Book qualified meetings and ensure seamless handoff of prospects with relevant context to Account Executives (AEs).
• Build and research targeted prospect lists using tools such as Apollo, LinkedIn Sales Navigator, and industry sources like state CPA societies.
• Test, iterate, and optimize messaging, cadences, and segmentation strategies; share insights on what works best on a weekly basis.
• Maintain a clean and updated CRM by logging every interaction, tracking pipeline stages, and reporting on activity metrics and conversion rates.
• Gather feedback from calls with accountants to inform product development and marketing strategies.

Qualifications

• 1–3 years of experience in an SDR, BDR, or outbound sales role, preferably within B2B SaaS selling to SMBs.
• Proficiency with sales tools such as Apollo, LinkedIn Sales Navigator, HubSpot, or similar platforms.
• Excellent communication skills, both verbal and written, with the ability to craft humanized cold emails.
• Comfortable on the phone and persistent in outreach efforts, unafraid of rejection.
• Highly organized, self-driven, and capable of managing ownership with minimal supervision.
• Fluent in English and willing to work US business hours.
• Educational background: Not specified, but typically a Bachelor’s degree or equivalent.

Preferred Skills

• Exposure to accounting, bookkeeping, or fintech industries and buyers.
• Experience working at an early-stage startup environment.
• Familiarity with AI tools to enhance sales productivity.
• Ability to adapt messaging based on testing and market feedback.

Experience

• 1 to 3 years of relevant experience in outbound sales or business development roles, ideally in SaaS or related B2B environments.

Environment

• This role is based in-office in Bangalore, India, with working hours aligned to US business hours.
• The work environment involves engaging with US-based clients via calls, emails, and LinkedIn outreach.
• The role requires a proactive, organized approach to managing outreach campaigns and CRM data.

Salary

• Not specified; compensation includes a competitive base salary plus uncapped, meeting-based incentives.

GrowthOpportunities

• Clear pathway to Account Executive (AE) or GTM leadership roles as the company scales.
• Opportunity to influence and shape the sales playbook and GTM strategies.
• Direct collaboration with company leadership and involvement in building the company's growth engine.

Benefits

• Not specified in the provided description.