D2C Growth Lead

Company Overview

At &Done, we are redefining what high-performance haircare looks like for Indian hair. Backed by biotechnology and scientific precision, our formulations are designed specifically for Indian hair and weather—delivering results that global brands couldn’t offer. We started in salons, earning the trust of top stylists across India, and are now rapidly scaling after our direct-to-consumer launch. Founded by Saumya Yadav and Atit Jain, we are venture capital-backed and building a category-defining brand from the ground up.

Job Summary

We are seeking a data-driven hustler to own and scale our website eCommerce at &Done. This leadership role offers the opportunity to manage the website Direct-to-Consumer (D2C) Profit & Loss (P&L), playing a crucial part in our fast-growing company. The position will also provide close mentorship for developing leadership skills.

Responsibilities

• Own the revenue and overall P&L of the brand website.
• Lead performance marketing across Meta, Google, and other paid channels.
• Manage a team of 2-3 people, including retention/Customer Relationship Management (CRM) and analytics.
• Plan, launch, and optimise campaigns daily across creatives, audiences, and funnels.
• Drive revenue growth while owning Customer Acquisition Cost (CAC), Return on Advertising Spend (RoAS), conversion rates, and Lifetime Value (LTV) payback.
• Collaborate with the content team to guide the creative strategy for new content.
• Identify winning hooks, formats, creators, and narratives through data analysis.
• Build dashboards for data visibility and make data-driven growth decisions.
• Work closely with the tech team to optimise and improve landing pages for better conversion rates.

Qualifications

• 6-7 years of hands-on performance marketing experience in eCommerce.
• Expertise in Meta Ads and Google Ads with experience managing monthly spends of 50 lakhs or more.
• Proven track record of scaling revenue while maintaining a healthy RoAS.
• Strong analytical mindset, comfortable with numbers, dashboards, and experimentation.
• Prior experience with D2C or consumer brands is a significant plus.
• Bias for action, with an emphasis on fast testing and fast learning.
• Educational qualifications: Bachelor's degree in Marketing, Business, or related fields preferred.

Preferred Skills

• Familiarity with eCommerce platforms and technologies.
• Experience in managing cross-functional teams.
• Knowledge of SEO strategies and best practices.

Experience

• Minimum 6-7 years of relevant experience in performance marketing, specifically within the eCommerce sector.

Environment

• Location: Gurugram HQ - This is an in-office role, requiring regular attendance at the office.

Salary

Salary details are not specified.

Growth Opportunities

The role provides an opportunity for advancement in leadership roles within the expanding Direct-to-Consumer sector of the company, alongside close mentorship.

Benefits

Details about offered benefits are not specified.