Responsibilities: ● Develop and implement comprehensive brand strategies to achieve company objectives. ● Conduct market research and analysis to identify consumer insights, market trends, and competitive landscape. ● Define brand positioning, messaging, and value proposition that resonates with target audiences. ● Collaborate with cross-functional teams including marketing, product development, and operations to ensure brand consistency and alignment. ● Oversee the creation of marketing collateral, packaging, and visual assets to maintain brand identity. ● Monitor brand performance and KPIs, and analyze data to measure the effectiveness of branding initiatives. ● Leadbrand communication efforts across various channels including digital, social media, PR, and traditional media. ● Managerelationships with external agencies, vendors, and partners to support brand initiatives. ● Stayupdated on industry trends, consumer behavior, and emerging technologies to drive innovation in brand strategy