AI Creative Designer / AI-Powered Content Creator

Company Overview

Kaynta Labs Pvt Ltd is a premium beauty house founded by two senior leaders from the FMCG sector, boasting over 50 years of combined experience from notable companies like HUL, L’Oréal, Marico, and Nykaa. The company focuses on creating high-performance skincare brands that leverage breakthrough ingredient science, tailored specifically for the Indian skin phenotype. Their flagship brand, Miracles of Turmeric, showcases patented 25X Curcumin technology aimed at enhancing the bio-efficacy of curcumin for topical application, merging modern dermatological science with nature-derived innovation.

Job Summary

The AI Creative Designer role is responsible for producing high-quality visual content using generative AI tools. This position contributes to the organization's goals by creating brand-aligned content for product storytelling, social media, and performance marketing, ultimately enhancing the overall brand experience and consumer engagement.

Responsibilities

• AI Content Creation: Generate high-quality static visuals for product storytelling, backgrounds, and models using generative AI tools, and produce short-form video content tailored for social and performance marketing.
• Prompting & Workflow Development: Develop structured prompts and workflows to ensure consistent outputs and continually refine output quality relating to lighting, composition, and realism.
• Visual Quality & Execution: Maintain a cohesive visual language across all AI-generated assets, elevate outputs to production-ready quality through post-production refinement, and translate brand positioning into distinct visual directions across various touchpoints.
• Exploration & Innovation: Continuously experiment with and adopt new AI tools and workflows, identifying opportunities to improve creative quality and operational efficiency.
• Cross-Functional Collaboration: Collaborate effectively with content, marketing, and design teams to deliver assets that align with brand priorities and translate creative briefs into high-quality outputs efficiently.

Qualifications

• Experience: 2–5 years in design, content, or creative roles, with strong exposure to generative AI tools. Experience in beauty, fashion, lifestyle, or D2C brands is preferred, along with a strong portfolio showcasing high-quality AI-generated visuals.
• Technical Expertise:
  • Proficiency in generative AI tools (e.g., Midjourney or equivalent).
  • Strong skills in Adobe Photoshop; familiarity with motion tools is a plus.
  • Basic understanding of 3D tools (e.g., Blender) is advantageous.
• Competencies: Strong aesthetic judgment with a firm grasp of premium beauty visual standards, ability to marry creative thinking and structured execution, high ownership with the capability to thrive in a fast-paced environment, and a curious drive to keep pace with emerging creative tools.

Preferred Skills

• Familiarity with motion graphic software.
• Basic knowledge of marketing principles within the beauty industry.
• Experience collaborating with cross-functional teams.

Experience

2–5 years of relevant experience in design, content creation, or creative roles, ideally with exposure to AI tools and in the beauty or D2C sectors.

Environment

The role is based in Mumbai and allows for on-site or hybrid work setups.

Salary

Not specified.

Growth Opportunities

The position offers an opportunity to shape the visual output of an innovative and science-led premium skincare brand, with direct collaboration with founders and leadership. It encompasses a high-impact role within a growth-focused organization, positioning the candidate for future advancement within the company.

Benefits

Not specified.