Purpose of the Job:

You are responsible for proposing media directions to optimise for best reach based on local customer & media insights. Set and drive optimal media mix and maximize media efficiency across mainline (TV, Print, Radio, Cinema, OOH,etc) mediums, Competition tracking and sharing relevant insights, Planning and execution of media sponsorships to drive maximum ROI.

Role: Media Manager Department: Marketing Location: Mumbai

Key Responsibilities:

•   Based on media strategies, set the planning, implementation and follow-up of the local paid media strategy

•   Drive a successful implementation of marketing campaigns across all bought media (Brand, Consideration)

•   Brief & coordinate media plan to media agency/ies in the market

•   Key contact and responsible for the day-to-day local media agency/ies collaboration

•   Perform media audits to ensure media buying efficiency

•   Work closely with the internal stakeholders to deliver the ABP and keep a strong check on the ROI

•   Media/Activity Budget & Follow Up

•   Perform analysis and share results and learnings for the different customer groups per media channel on a

  weekly and monthly basis

•   Drive allocation of paid brand & consideration media budget investments to different customer groups and

  media channels, following up on results coupled to spending

•   Handle invoices related to media spend Customer

•   Know the customers in your markets and infuse insight into media planning – seize opportunities to new

  customer acquisition and retention

  Qualifications

•   At least 4 years in managing traditional media as a Media agency or a Media planner

•   Strategic thinker with broad marketing & media skills

•   Expert in paid brand & consideration channels (TV, OOH, OLV, Display,Print etc)

•   Good understanding of local media landscape and how media agencies operate

•   High analytical ability

•   Structured, organized and efficient

•   Strategic experience from driving brand & customer growth for different target groups