<meta charset="utf-8" /> <p dir="ltr"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">JOB DESCRIPTION &ndash; PERFORMANCE MARKETING MANAGER</b></p> <p dir="ltr">&nbsp;</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Roles &amp; responsibilities:</b></p> </li> </ul> <p dir="ltr">&nbsp;</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Lead, drive and grow the online D2C business.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Drive revenue through Facebook and Google Ads</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Drive P&amp;L through customer acquisition, retention, and growth of the business and a seamless customer experience online.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Responsible for the entire funnel flow on the website for customers and ensuring a high conversion rate &amp; average order value.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Work with marketing and creative teams to plan and develop online business plans and implementation.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Research industry trends and analyze site metrics and related data to improve the conversion rate and business growth.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Monitor site performance, speed, traffic, and conversion.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Should analyse metrics on Google Analytics</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Create and manage methods for gathering and preserving online customer reviews.&nbsp;</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Lead the development and execution of comprehensive digital marketing strategies that&nbsp; &nbsp; &nbsp; &nbsp; resonate with target audiences and reflect the organization&#39;s brand voice.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Plan, execute and measure experiments and optimize user funnels</b></p> </li> </ul> <p dir="ltr">&nbsp;</p> <p dir="ltr">&nbsp;</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Preferred candidate profile:</b></p> </li> </ul> <p dir="ltr">&nbsp;</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">3-4 years of experience in managing D2C business, FMCG background would be an added advantage.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Proven track record of scaling a brand or a business within this space.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">An inherent knack for customer delight, product, growth, and performance marketing across touchpoints.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Proven track record of working with cross-functional teams.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Resourceful, flexible, and hands-on in getting things done; problem solver.</b></p> </li> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Graduate/ Post-Graduate in the field of Digital Marketing</b></p> </li> </ul> <p dir="ltr">&nbsp;</p> <p dir="ltr">&nbsp;</p> <ul> <li aria-level="1" dir="ltr"> <p dir="ltr" role="presentation"><b id="docs-internal-guid-1b360f52-7fff-4a8c-40c7-59ecd633cc2c">Company Name &ndash; Progressive Lifestyles Private Limited</b></p> </li> </ul> <p dir="ltr">&nbsp;</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">&nbsp;</p> <p dir="ltr">&nbsp;</p> <br /> &nbsp;