Promotional Strategy and Media Planning:
● Plan and execute effective promotional strategies for brand campaigns.
● Collaborate with the brand manager to deploy media plans across various channels.
● Manage media budgets and liaise with media agencies for optimal campaign execution.

 

Performance Marketing:
● Own performance marketing for all digital campaigns, both organic and paid.
● Monitor agencies and track media metrics to optimize campaign performance.
● Define key performance indicators (KPIs) and conduct thorough analysis.

 

Social Media Management:
● Work closely with the brand communications team to develop social media campaigns
aligned with marketing goals.
● Develop monthly industry trend reports for social media.
● Monitor Zeno's social media accounts and respond to customer reviews on Google and
other platforms.

 

SEO/SEM Expertise:
● Develop and implement Zeno's SEO/SEM strategies.
● Conduct keyword research to guide the content team.
● Review technical SEO issues and recommend fixes.
● Optimize website content, landing pages, and paid search copy.
● Collaborate with the social media team to optimize campaigns.

 

Monitoring and Reporting:
● Monitor and track performance reports.
● Utilize expertise in performance marketing to drive data-driven insights.
● Provide regular updates on campaign performance and recommend improvements.

ASO (App Store Optimization) Expertise:
● Demonstrate proficiency in ASO strategies for app promotion.
● Optimize app store listings to enhance visibility and downloads.

 

Required Skill Sets:
● Strategic Planning
● Campaign Execution
● Budget Management
● Media Planning
● Performance Marketing
● Social Media Campaign Development
● Trend Analysis
● Customer Review Management
● SEO and SEM Implementation
● Keyword Research
● Technical SEO
● Content Optimization
● ASO Expertise

 

OKR:
● Performance Marketing (SEM): Drive and optimize SEM campaigns for enhanced
performance.
● SEO, ASO: Develop and implement SEO and ASO strategies to improve online visibility.
● Content Marketing (Organic): Lead the team in executing effective organic content
marketing initiatives.