<div>Promotional Strategy and Media Planning:<br /> ● Plan and execute effective promotional strategies for brand campaigns.<br /> ● Collaborate with the brand manager to deploy media plans across various channels.<br /> ● Manage media budgets and liaise with media agencies for optimal campaign execution.</div> <div>&nbsp;</div> <div>Performance Marketing:<br /> ● Own performance marketing for all digital campaigns, both organic and paid.<br /> ● Monitor agencies and track media metrics to optimize campaign performance.<br /> ● Define key performance indicators (KPIs) and conduct thorough analysis.</div> <div>&nbsp;</div> <div>Social Media Management:<br /> ● Work closely with the brand communications team to develop social media campaigns<br /> aligned with marketing goals.<br /> ● Develop monthly industry trend reports for social media.<br /> ● Monitor Zeno&#39;s social media accounts and respond to customer reviews on Google and<br /> other platforms.</div> <div>&nbsp;</div> <div>SEO/SEM Expertise:<br /> ● Develop and implement Zeno&#39;s SEO/SEM strategies.<br /> ● Conduct keyword research to guide the content team.<br /> ● Review technical SEO issues and recommend fixes.<br /> ● Optimize website content, landing pages, and paid search copy.<br /> ● Collaborate with the social media team to optimize campaigns.</div> <div>&nbsp;</div> <div>Monitoring and Reporting:<br /> ● Monitor and track performance reports.<br /> ● Utilize expertise in performance marketing to drive data-driven insights.<br /> ● Provide regular updates on campaign performance and recommend improvements.</div> <div><br /> ASO (App Store Optimization) Expertise:<br /> ● Demonstrate proficiency in ASO strategies for app promotion.<br /> ● Optimize app store listings to enhance visibility and downloads.</div> <div>&nbsp;</div> <div>Required Skill Sets:<br /> ● Strategic Planning<br /> ● Campaign Execution<br /> ● Budget Management<br /> ● Media Planning<br /> ● Performance Marketing<br /> ● Social Media Campaign Development<br /> ● Trend Analysis<br /> ● Customer Review Management<br /> ● SEO and SEM Implementation<br /> ● Keyword Research<br /> ● Technical SEO<br /> ● Content Optimization<br /> ● ASO Expertise</div> <div>&nbsp;</div> <div>OKR:<br /> ● Performance Marketing (SEM): Drive and optimize SEM campaigns for enhanced<br /> performance.<br /> ● SEO, ASO: Develop and implement SEO and ASO strategies to improve online visibility.<br /> ● Content Marketing (Organic): Lead the team in executing effective organic content<br /> marketing initiatives.</div>