Sr. Growth Manager

Company Overview

OpenPlay Technology Pvt. Ltd. is a leading multiplayer skill-based gaming company in the real money gaming space and is part of the Nazara Group. Founded by Sreeram Reddy Vanga in 2011, the company has achieved a rare dual feat of consistent growth with robust profitability over the years. With a team of over 100 passionate and creative people, OpenPlay provides the perfect atmosphere for creativity and development through a culture of empowerment, openness, and collective ownership. The Indian gaming industry is poised to grow at a phenomenal growth rate of over 25% to be a $5B industry from $1.5B currently. The Real Money Gaming (RMG) space is the biggest contributor to the gaming business, accounting for over 40%. OpenPlay's flagship brand, Classic Rummy, is redefining the gaming experience for the Indian audience while ensuring compliance with Indian legal requirements and responsible gaming practices.

Job Summary

The Sr. Growth Manager is a senior leadership role reporting directly to the CEO. This position is responsible for driving business growth by integrating the efforts of cross-functional teams to achieve organizational goals. The role entails complete ownership of the player lifecycle and experience, with a focus on building a data-driven customer-centric approach and identifying key opportunities to scale the business rapidly.

Responsibilities

• Develop and execute a comprehensive growth strategy, including monthly, quarterly, and annual goals, in collaboration with marketing, product, and data teams to drive player acquisition, retention, and contribution.
• Create customer segmentation and establish strong loyalty programs to enhance gameplay and customer engagement.
• Collaborate closely with the product team to innovate product formats and identify new game segments and customer categories based on market benchmarking.
• Conduct continuous data-driven A/B experiments to identify opportunities across the player lifecycle.
• Conceptualize and implement CRM initiatives, including tournament and bonus optimization, to reactivate inactive players and maximize Lifetime Value (LTV).
• Deliver exceptional player experiences by crafting customized journeys, personalized communication, and support while leveraging product excellence.
• Ensure a robust governance framework, including performance reporting, review, and analysis.
• Improve user engagement through innovative product features that have a direct impact on LTV.
• Build and mentor a high-performance team for the organization.

Qualifications

• Educational Background:
  • Graduate (any specialization) from a top institute is a must.
  • MBA (or equivalent qualification) from a tier-I institute is preferred.
• Experience:
  • 5+ years of total experience in Customer Relationship Management (CRM) or Growth roles in a high-growth digital environment.
  • Overall experience should be under 10 years.
  • Prior experience in the gaming industry is a plus.
  • Proven track record of driving growth in customer retention or acquisition within a fast-paced environment.
• Technical Skills:
  • Expertise with CRM and marketing tools.
  • Proficient in advanced data analytics and tools.

Preferred Skills

• Strong analytical and problem-solving skills.
• Implementation expertise in business strategy.
• Ownership mentality and bias for action.
• Excellent communication skills and executive presence.
• Ability to manage stakeholders and teams effectively.
• Result-oriented with agility in execution.

Experience

• Minimum of 5 years in relevant roles, with a total experience of less than 10 years.
• Experience should include managing a team and collaborating with cross-functional teams in a digital growth context.

Environment

• The typical work setting is in Hyderabad. Specific remote or in-office arrangements are not mentioned.

Salary

• Salary information is not specified.

Growth Opportunities

• Opportunities for career advancement within the company are implied but not detailed.

Benefits

• Information about offered benefits is not provided.