Key Responsibilities

 

1. Channel Strategy & Brand Pull

 

o Develop and execute the marketing strategy targeted at fabricators and trade

 

partners

 

o Position Green Fortune as the preferred brand within the fabricator ecosystem

 

2. Demand Generation

 

o Drive awareness and preference through targeted trade marketing campaigns

 

o Build programs that encourage fabricators to promote Green Fortune to

 

homeowners

 

3. Partner Marketing Assets

 

o Create toolkits (catalogues, product brochures, displays, POS materials, demo

 

kits) tailored to fabricators’ needs

 

o Develop co-branded marketing opportunities for high-potential partners

 

4. Loyalty Programs & Events

 

o Design and run fabricator loyalty, reward, and incentive programs

 

o Conduct training, workshops, and meets to deepen product knowledge and

 

brand connect

 

o Plan and execute trade shows, roadshows, and fabricator engagement events

 

5. Performance Tracking & Insights

 

o Measure effectiveness of trade marketing initiatives (fabricator engagement,

 

lead inflow, partner share of wallet)

 

o Gather market insights from fabricators to feed into product, pricing, and brand

 

strategy