JD – Brand Strategist / Marketing Associate (Full-Time)<br /> Sailthru Ventures | Gurugram<br /> As a Brand Strategist at Sailthru Ventures, you’ll work at the intersection of strategy,<br /> creativity, and cultural insight to shape the next generation of high-growth consumer<br /> brands. You’ll collaborate directly with Aman Gupta, founders, and leading creative partners<br /> to build brands that stand out in India’s fast-evolving D2C ecosystem.<br /> Your Role<br /> ● Lead brand strategy development: positioning, identity systems, tone of voice,<br /> and narrative architecture<br /> ● Decode consumer behaviour, category dynamics, semiotic cues, and<br /> whitespace opportunities<br /> ● Build insight-led communication frameworks that inform marketing, content,<br /> and PR<br /> ● Partner with creative agencies to bring brand stories to life across campaigns,<br /> digital touchpoints, and social media<br /> ● Drive social + PR narrative direction, ensuring coherence with the brand’s<br /> cultural and strategic stance<br /> ● Work closely with founders to refine product–market fit, communication<br /> strategy, and long-term brand playbooks<br /> ● Own strategy projects end-to-end in a fast-paced, entrepreneurial, highly<br /> collaborative environment<br /> Who You Are<br /> ● Up to 1-3 years of experience is creative marketing / branding<br /> ● Strong background in research, insight synthesis, and cultural decoding<br /> ● Deep understanding of India’s D2C landscape, consumer shifts, and<br /> digital-first brand culture<br /> ● Ability to craft sharp brand narratives, creative briefs, messaging systems, and<br /> storytelling frameworks<br /> ● Comfortable working in ambiguity, connecting disparate dots, and turning<br /> hypotheses into strategy<br /> ● Exceptional communication and presentation skills<br /> ● A self-driven, high-ownership mindset<br /> This role is designed for someone who wants to build category-defining brands and work<br /> directly with leadership at scale — a rare opportunity to combine strategy, creativity, and<br /> cultural intuition at the highest level.