Ecommerce and Digital Lead | Scrabble

Posted on January 19, 2023

Job Description

Head of E-Commerce and Digital SunriseClick   SunriseClick is an e-commerce sporting goods retailer and part of the Sunrise & Company group, the exclusive distributor of sport brands Yonex and Mikasa through South and Southeast Asia.   We are looking for a seasoned e-commerce professional with a track record of driving online growth to join us in an exciting new role as Head of E-Commerce and Digital.   This is a key leadership position. You will be responsible for formulating and executing digital strategies which integrate local insights, driving e-commerce business across our markets, and hold full accountability for P&L, trade spend, and advertising and promotion budgets.   Key Responsibilities: <ul> <li>Lead a team of highly-motivated and dedicated staff in driving the business of SunriseClick encompassing inventory management, sales, logistics, payment gateway, data mining, etc.</li> <li>Provide leadership to the local markets on the development of strategic e- commerce/ digital plans and set up growth drivers with a clear roadmap to successful execution.</li> <li>Manage full P&L for e-commerce/digital including trade spend, advertising, promotion budgets. </li> <li>Collaborate with stakeholders including Regional Sales Teams, IT, Marketing to drive customer recruitment and conversion and profitable sales across all online platforms, including third-party marketplaces.</li> <li>Work closely with stakeholders to optimize plans and escalate/resolve issues that arise in the creation, execution, post-launch of e-commerce & digital.</li> <li>Ensure website provides the desired User Experience including design & aesthetics, content, navigation, branding / marketing, performance, checkout funnel and promotional campaigns.</li> <li>Build the consumer data lake solution to integrate and activate data from different sources - map out consumer journey, generate consumer insights, and support precision marketing when applicable. </li> <li>Formulate end-to-end 360 e-Commerce strategies from online promotions, marketing, as well as overseeing the operations.</li> <li>Develop short and long-term objectives, customer metrics, and KPIs. </li> <li>Watch market/technology trends and spot potential evolutions in line with business opportunities</li> <li>Ensure team functions effectively online, using the digital specific toolset.</li> <li>Build effective relationships with other functions to operate effectively: marketing, design, sales, finance, and warehousing.</li> <li>Guide teams in building sales momentum for online sales. </li> </ul>   Requirements: <ul> <li>Proven track record running an e-commerce platform on a regional scope.</li> <li>A deep understanding of online sales including multi-channel attribution, conversion rate optimization, user journey mapping.</li> <li>Experience with digital brand building, optimizing media investments and ROI as well as Search Engine Advertising and Search Engine Optimization.</li> <li>Strong IT vendor management expertise.</li> <li>Strong organizational, time management, communication, and problem-solving skills, focused on process orientation.</li> <li>Agile project management skills.</li> <li>An ambitious and collaborative leader. Flexible and open to new ways of doing things. Creative and innovative.</li> </ul>

Job Description