Designation - YouTube Channel Head
Location - Mumbai
Experience - 5+ years
About Humans of Bombay
Humans of Bombay is India’s leading storytelling platform that shares real, raw, and inspiring
human stories from across the country. Through powerful narratives, videos, and digital
campaigns, we aim to celebrate the diversity, resilience, and spirit of people.
Our mission is to build empathy and connection through storytelling — one story at a time. With
millions of followers across platforms, Humans of Bombay has grown into a space where voices
are heard, emotions are shared, and humanity takes center stage.
Key Responsibilities
We are looking for a dynamic and data-driven YouTube Channel Head who will own the
end-to-end growth and revenue strategy for our YouTube ecosystem. This role is accountable for
driving monetization, scaling viewership, optimizing content performance, and building
sustainable revenue streams across channels.
The ideal candidate combines strong content instincts with sharp business acumen and deep
understanding of YouTube analytics, algorithms, and monetization levers.
Key Responsibilities
1. Revenue Ownership & Growth
● Own and drive overall revenue targets across all YouTube channels.
● Maximize AdSense revenue through RPM, CPM, and watch-time optimization.
● Build and scale additional revenue streams including:
○ Brand integrations & sponsorships
○ Affiliate partnerships
○ YouTube memberships & Super features
○ Content IP monetization
● Collaborate with Sales & Brand Solutions teams to close high-value deals.
2. Content & Programming Strategy
● Develop and execute a scalable content roadmap aligned with revenue goals.
● Identify high-performing formats and replicate/expand successful IPs.
● Optimize titles, thumbnails, retention hooks, and publishing schedules.
● Drive Shorts strategy for discovery and funnel growth.
3. Performance & Analytics
● Monitor key metrics: CTR, retention, watch time, RPM, subscriber growth.
● Conduct weekly performance reviews and implement data-led improvements.
● Run A/B tests on thumbnails, titles, and content formats.
● Continuously optimize for algorithmic growth.
4. Team & Cross-Functional Leadership
● Lead and manage video editors, producers, SEO strategists, and channel managers.
● Work closely with marketing, brand partnerships, and content teams.
● Set quarterly growth and revenue KPIs.
● Build scalable systems and SOPs for channel operations.
5. Market & Platform Intelligence
● Stay updated on YouTube algorithm changes, trends, and platform updates.
● Benchmark against competitors and industry leaders.
● Identify emerging content opportunities and new monetization features.
Key KPIs
● Monthly & quarterly revenue targets
● RPM & CPM growth
● Subscriber growth rate
● Average view duration & retention
● Watch time growth
● Brand deal revenue contribution
Required Skills & Experience
● 5+ years of experience managing YouTube channels at scale.
● Proven track record of driving revenue growth on YouTube.
● Deep understanding of YouTube Studio analytics.
● Experience working with brand integrations and monetization models.
● Strong leadership and stakeholder management skills.
● Data-first mindset with creative execution ability.