Designation - YouTube Channel Head<br /> Location - Mumbai<br /> Experience - 5+ years<br /> About Humans of Bombay<br /> Humans of Bombay is India’s leading storytelling platform that shares real, raw, and inspiring<br /> human stories from across the country. Through powerful narratives, videos, and digital<br /> campaigns, we aim to celebrate the diversity, resilience, and spirit of people.<br /> Our mission is to build empathy and connection through storytelling — one story at a time. With<br /> millions of followers across platforms, Humans of Bombay has grown into a space where voices<br /> are heard, emotions are shared, and humanity takes center stage.<br /> Key Responsibilities<br /> We are looking for a dynamic and data-driven YouTube Channel Head who will own the<br /> end-to-end growth and revenue strategy for our YouTube ecosystem. This role is accountable for<br /> driving monetization, scaling viewership, optimizing content performance, and building<br /> sustainable revenue streams across channels.<br /> The ideal candidate combines strong content instincts with sharp business acumen and deep<br /> understanding of YouTube analytics, algorithms, and monetization levers.<br /> Key Responsibilities<br />

1. Revenue Ownership & Growth<br /> ● Own and drive overall revenue targets across all YouTube channels.<br /> ● Maximize AdSense revenue through RPM, CPM, and watch-time optimization.<br /> ● Build and scale additional revenue streams including:<br /> ○ Brand integrations & sponsorships<br /> ○ Affiliate partnerships<br /> ○ YouTube memberships & Super features<br /> ○ Content IP monetization<br /> ● Collaborate with Sales & Brand Solutions teams to close high-value deals.<br />
2. Content & Programming Strategy<br /> ● Develop and execute a scalable content roadmap aligned with revenue goals.<br /> ● Identify high-performing formats and replicate/expand successful IPs.<br /> ● Optimize titles, thumbnails, retention hooks, and publishing schedules.<br /> ● Drive Shorts strategy for discovery and funnel growth.<br />
3. Performance & Analytics<br /> ● Monitor key metrics: CTR, retention, watch time, RPM, subscriber growth.<br /> ● Conduct weekly performance reviews and implement data-led improvements.<br /> ● Run A/B tests on thumbnails, titles, and content formats.<br /> ● Continuously optimize for algorithmic growth.<br />
4. Team & Cross-Functional Leadership<br /> ● Lead and manage video editors, producers, SEO strategists, and channel managers.<br /> ● Work closely with marketing, brand partnerships, and content teams.<br /> ● Set quarterly growth and revenue KPIs.<br /> ● Build scalable systems and SOPs for channel operations.<br />
5. Market & Platform Intelligence<br /> ● Stay updated on YouTube algorithm changes, trends, and platform updates.<br /> ● Benchmark against competitors and industry leaders.<br /> ● Identify emerging content opportunities and new monetization features.<br /> Key KPIs<br /> ● Monthly & quarterly revenue targets<br /> ● RPM & CPM growth<br /> ● Subscriber growth rate<br /> ● Average view duration & retention<br /> ● Watch time growth<br /> ● Brand deal revenue contribution<br /> Required Skills & Experience<br /> ● 5+ years of experience managing YouTube channels at scale.<br /> ● Proven track record of driving revenue growth on YouTube.<br /> ● Deep understanding of YouTube Studio analytics.<br /> ● Experience working with brand integrations and monetization models.<br /> ● Strong leadership and stakeholder management skills.<br /> ● Data-first mindset with creative execution ability.